Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
Roku’s Media Distribution team drives performance across the Roku ecosystem—on and off platform—by leveraging data-driven insights and backend infrastructure expertise. We demonstrate operational excellence by translating cross-functional narratives into clear, actionable strategies, and we maintain a continuous feedback loop that keeps budget stakeholders informed and empowered to shape future initiatives. The Media Distribution team is situated within the Consumer Marketing Organization (CMO), which is responsible for driving the growth of Roku’s owned and operated services through strategic marketing campaigns that tell compelling stories about the Roku experience and its offerings. This is a fast-paced, collaborative environment where your work has a tangible impact on the Roku business.
About the roleThis team plays a key role in shaping how users discover content and contributes directly to Roku’s success. It’s a fast-paced, collaborative environment where your work has real impact.
The Senior Performance Manager is responsible for leading the development of comprehensive media strategies that drive streaming hours, subscriptions, and engagement by effectively & efficiently using owned and operated media. This role requires working across multiple teams and will necessitate comfort in using data to create the most effective media plans.
What you'll be doing
- Develop and execute successful performance marketing strategies on a Roku device to effectively and efficiently drive KPI performance for internal marketing areas that the Consumer Marketing Organization supports
- Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions
- Partner cross-functionally with analytics to provide consistent and actionable performance analysis, reporting, and insights that feed back into the overall media strategy
- Be the POC with the product, marketing clients, analytics, and engineering teams on all media capabilities and measurement projects
- Utilize analytics and platform tools to track and optimize KPIs
- Reports performance to Marketing teams, other stakeholders, and Senior leadership
- Have a keen understanding of Roku’s ad products and campaign execution capabilities
- Ensure all campaigns are being captured correctly in our internal reporting tools
We're excited if you have
- In-depth understanding of the Streaming TV landscape
- Experience working on omnichannel campaigns in entertainment or streaming TV is strongly preferred
- Comfortable working with ambiguity
- Media planning experience preferred
- Ability to extract actionable insights from data analysis and translate them to tasks for both marketing and technical stakeholders
- Able to translate business goals and synthesize them into an effective high-level campaign strategy
- Experience making data-driven marketing decisions to improve and optimize campaigns
- Experience developing content engagement campaigns at a media, streaming, or subscription service is a plus
- Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment
- Ability to work collaboratively and cross-functionally in a fast-paced, ever-changing environment
- Strong judgment and attention to detail with an understanding of marketing & advertising ethics, including but not limited to privacy laws and working in a cookie-less world
- Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
- Ability to operate and thrive under tight timelines and the ability to pivot with ease
- Must have strong strategic, analytical, and interpersonal communication skills
- Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Top Skills
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
