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Job Description
Senior Performance Marketing Specialist
Client: The Hype Society (Australia)
Delivery Partner: Acquire Intelligence
Engagement Model: Dedicated Offshore Resource (Full-time)
Experience Required: 5+ years agency experience
Role Overview
The Senior Performance Marketing Specialist will be responsible for owning, executing, and optimising multi-channel performance marketing campaigns across The Hype Society’s client portfolio. This role is designed for a senior agency-trained marketer who is highly autonomous, performance-driven, and comfortable managing multiple client accounts while collaborating closely with Australian-based strategists and account leads.
This role is hands-on and execution-focused, with strategic input expected as accounts scale.
Key Responsibilities
1. Performance Marketing Execution
- Plan, build, execute, and optimise paid media campaigns across key platforms, including:
- Google Ads (Search, Performance Max, Shopping)
- Meta (Facebook & Instagram)
- TikTok, LinkedIn, and other platforms as required
- Manage account structures, budget allocation, bidding strategies, and targeting frameworks aligned to client KPIs.
- Implement and maintain conversion tracking using GA4, Google Tag Manager outputs, Meta pixel, and platform-native tools.
2. Optimisation & Growth
- Monitor campaign performance daily and make real-time optimisations to improve:
- ROAS
- CPA
- Conversion rate
- Spend efficiency
- Conduct A/B testing across ads, audiences, creative inputs, and landing page assumptions.
- Scale high-performing campaigns while maintaining efficiency and performance discipline.
3. Reporting & Insights
- Produce weekly and monthly performance reports covering:
- Spend, conversions, CPA, ROAS
- Key trends, risks, and opportunities
- Provide clear insights and recommendations that can be used directly by client-facing teams.
- Support performance reviews by articulating what is working, what needs adjustment, and next-step recommendations.
4. Cross-Functional Collaboration
- Work closely with strategy, creative, and account management teams.
- Ensure alignment between media strategy, creative execution, audience targeting, and client objectives.
- Participate in internal optimisation discussions and share learnings across accounts.
5. Capability & Standards
- Apply agency best practices across account management and performance delivery.
- Contribute to the refinement of performance marketing frameworks, templates, and optimisation methodologies.
- Maintain high standards of documentation, hygiene, and accountability across all campaigns.
Required Experience & Skills
Must-Have
- 5+ years of experience in a performance marketing or paid media agency environment
- Proven hands-on experience managing multiple client accounts concurrently
- Strong expertise across Google Ads and Meta, with exposure to TikTok and LinkedIn preferred
- Deep understanding of performance metrics (ROAS, CPA, LTV, CAC, conversion rate)
- Strong analytical skills and ability to translate data into actionable insights
- Excellent written English and confidence working with Australian stakeholders
Nice to Have
- Ecommerce and lead-generation client experience
- Exposure to international markets (AU, NZ, US, UK)
- Experience mentoring or supporting junior paid media specialists
Working Style & Fit
- Comfortable operating as a dedicated offshore extension of an Australian agency
- Highly organised, proactive, and accountable for outcomes
- Able to manage volume, prioritisation, and deadlines effectively
- Performance-driven mindset with a strong sense of ownership
Join the A-Team and experience the A-Life!
Skills Required
- 5+ years of experience in a performance marketing or paid media agency environment
- Proven hands-on experience managing multiple client accounts concurrently
- Strong expertise across Google Ads and Meta
- Exposure to TikTok and LinkedIn advertising
- Experience implementing and maintaining conversion tracking (GA4, Google Tag Manager, Meta pixel, platform-native tools)
- Deep understanding of performance metrics (ROAS, CPA, LTV, CAC, conversion rate)
- Strong analytical skills and ability to translate data into actionable insights
- Excellent written English and confidence working with Australian stakeholders
- Ecommerce and lead-generation client experience
- Exposure to international markets (AU, NZ, US, UK)
- Experience mentoring or supporting junior paid media specialists
What We Do
Acquire Intelligence is a global business transformation company and leading provider of business process outsourcing (BPO) and AI consulting services. Using their Automate, Eliminate, Reallocate framework, they blend process improvement and automation with global outsourcing to help businesses eliminate inefficiencies, drive scale, and achieve real-world outcomes.
