Role Summary:
Own the paid-acquisition performance for Lamudi PH's developer and broker advertising clients, and support paid campaigns across our other regional markets. You run and optimise paid campaigns (Meta + Google) across a portfolio of ~25 active client accounts, hit each client's monthly lead and qualified-lead (QL) targets within budget, drive cost-efficiency (CPL, CPQL, CVR), and report performance clearly. This is a senior, hands-on, analytical, lead-generation role, not brand or e-commerce. The Philippines is the primary focus, but you should be comfortable working across multiple markets.
Key Responsibilities:
Plan, build, and optimise paid campaigns across Meta Ads and Google Ads (Search, Display, retargeting) for a portfolio of developer/classifieds clients.
Hit each client's monthly lead and QL targets within an allocated ad budget; manage pacing and budget utilisation across ~25 accounts.
Drive cost-efficiency: lower CPL and CPQL, improve lead-to-QL conversion (CVR), and protect lead quality (negative keywords, audience refinement, SMS/lead verification, filtering invalid/low-intent traffic).
Run retargeting / remarketing (audiences, exclusions, dynamic catalogue ads) as a growing share of qualified leads.
Diagnose under-performing campaigns quickly: identify whether the issue is creative fatigue, audience, budget/learning, or lead quality, and action a fix.
Brief and coordinate creative refreshes with the design team; track ageing creative and project rotation.
Produce a clear monthly performance report per client and portfolio (spend, leads, QL by source, CVR, CPL, CPQL, achievement vs target, MoM benchmarks).
Liaise with developer clients / account teams on targets, results, and recommendations.
Maintain accurate tracking and source attribution; flag tracking gaps.
Support and, where needed, lead paid campaigns for other regional markets, adapting to each market's targets and context.
Is this you:
5+ years hands-on paid digital / performance marketing (senior level), with a clear lead-generation focus (real estate, classifieds, property, finance, or comparable high-consideration lead-gen).
Demonstrable, hands-on expertise in both Meta Ads Manager and Google Ads (not just one; not agency-overseer level — actually building and optimising campaigns).
Strong analytical ability: comfortable owning CPL / CPQL / CVR / ROAS, spotting what's driving a number, and acting on it. Confident in GA4 and Excel / Google Sheets.
Experience managing multiple accounts/budgets simultaneously and hitting targets, ideally across more than one market.
Nice to have (but no required)
Real estate / property classifieds experience specifically.
Retargeting / DPA / dynamic remarketing (Meta catalogue, Google dynamic).
Familiarity with a CRM / lead system (PopDeal or similar) and lead-source attribution.
Conversion tracking setup (GTM, pixels, conversion events).
Experience briefing creative and improving ad quality.
Skills Required
- 5+ years hands-on paid digital/performance marketing with lead-generation focus
- Demonstrable hands-on expertise in Meta Ads Manager and Google Ads (building and optimizing campaigns)
- Strong analytical ability with ownership of CPL, CPQL, CVR, ROAS and comfortable using GA4
- Proficient with Excel and Google Sheets for analysis and reporting
- Experience managing multiple accounts and budgets simultaneously and hitting targets across markets
- Ability to run retargeting/remarketing and use dynamic catalogue ads
- Familiarity with CRM/lead systems (e.g., PopDeal) and lead-source attribution
- Experience with conversion tracking setup (GTM, pixels, conversion events)
- Experience briefing and coordinating creative refreshes with design teams
- Comfortable working across multiple Southeast Asian markets
What We Do
Lamudi is one of the most promising and exciting start-ups of Rocket Internet with the aspiration to be the fastest growing online property portal in emerging markets. Lamudi is the ideal platform to connect sellers, buyers and tenants to easily buy, rent and sell homes, land, and commercial properties. Founded in 2013, Lamudi operates in 13 countries across Asia, the Middle East, and Latin America, and has already become the market leader in several markets. Lamudi is a part of the Rocket Internet family which is the fastest and the most successful venture builder across the globe. With an exceptional team that has been building online companies since 1999 and has created over 100 market leading companies in 40+ countries, it has unrivaled experience in launching internet ventures. Superior expertise and proficiency of an international company together with a deep understanding of local markets are the foundation for building the best online real estate marketplace
