Senior Performance Marketing Operations Manager

About this role:

Crexi is looking for a data-driven and growth-minded Senior Performance Marketing Operations Manager to lead our optimization strategy across paid media and lifecycle marketing. You will be responsible for improving performance at every stage of the marketing funnel—from acquisition to engagement to conversion—by executing tests, analyzing user behavior, and refining messaging and touchpoints.

This role is perfect for someone who thrives at the intersection of data, experimentation, and full-funnel marketing performance. You’ll partner closely with our Paid Media, Lifecycle/CRM, Analytics, Web, and Product Marketing teams to identify drop-off points, streamline user journeys, and maximize campaign ROI.

What you'll do:

• Design and execute a cohesive testing and optimization roadmap across paid media AND lifecycle programs (email, in-app messaging, re-engagement).
• Optimize ad-to-landing page performance as well as post-conversion touchpoints that drive activation and retention (MQL → SQL → win).
• Lead initiatives to reduce CAC and improve LTV:CAC across key segments.

Paid Media Performance

• Partner with Paid Media leads to enhance campaign structure, targeting, bidding strategies, and creative testing across Google, Meta, LinkedIn, and programmatic.
• Use UTM governance, analytics platforms and attribution tools to tie paid media spend to revenue outcomes.
• Own paid funnel insights from first impression through lead capture, surfacing opportunities to improve conversion efficiency.

• Work with Lifecycle/CRM team to improve onboarding, lead nurturing, and retention workflows via email, push, and in-app.
• Implement segmentation strategies to improve engagement and activation by persona, product interest, and stage.
• Test subject lines, content variations, timing, and channel mix to improve open, click-through, and conversion rates.

• Build and manage dashboards that track the full user journey across paid and owned channels, highlighting drop-off points and lift opportunities.
• Establish statistical rigor across A/B and multivariate tests; ensure test outcomes are documented and insights are shared cross-functionally.
• Partner with RevOps and Sales to understand lead quality and feedback loops to inform optimization strategies.

• Partner with Design and Product Marketing on conversion-focused creative and messaging frameworks.
• Align with Sales and SDR teams to ensure seamless handoff of optimized leads and uncover feedback for iterative improvement.
• Contribute to quarterly planning and growth experiments to accelerate velocity across the marketing flywheel.
  

Who You Are:

• 5-7 years of experience in B2B growth marketing, performance optimization, or lifecycle marketing roles.
• Strong foundation in digital advertising and lifecycle/CRM marketing across multiple stages of the user journey.
• Mastery of tools such as Google Ads, Meta Ads Manager, Iterable/Hubspot, Salesforce, and Census/Segment.
• Proven track record driving measurable improvements in conversion rates, cost-per-lead, and lead-to-revenue outcomes.
• Analytical fluency with experience building testing roadmaps and synthesizing insights into actionable recommendations.

Pluses:

• Experience in commercial real estate, proptech, or a two-sided marketplace model.
• SQL knowledge or experience querying large datasets for growth experimentation.
• Experience with B2B segmentation models and buyer journeys (broker, buyer, tenant, developer personas).
• Familiarity with LTV modeling, cohort analysis, or churn forecasting

Why Crexi?

• Rapidly growing startup with a dynamic work environment
• Limitless snacks
• Collaborative culture and numerous team activities

The anticipated base salary range for candidates who will work in our Playa Vista, California location is $116,000-$157,000. The final salary offered to a successful candidate will depend on several factors, which may include, but are not limited to, the type and length of experience applicable to the role and within the industry, education, geographic location, etc. Commercial Real Estate Exchange, Inc (“Crexi”) is a multi-state employer, and this salary range may not reflect positions that work in other states.