Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would — dramatically improving productivity for experienced teams, while making video creation accessible to anyone.
We’re an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you’ll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression.
More about us
Product (Captions by Mirage)
Research (Seeing Voices, technical-white-paper)
Updates (Mirage on X / twitter)
TechCrunch, Forbes AI 50, Fast Company (press)
Our Investors
We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.
Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)
Description
We’re looking for a Senior Performance Marketer to help scale our user acquisition efforts across paid channels. This role blends strategy and execution, with ownership across planning, launching, and optimizing campaigns on both mobile and web.
You’re comfortable managing a growing program, bringing structure as budget scale, new product features launch, and experiments run in parallel. You move quickly, care deeply about quality, and use data to iterate and learn.
Day to day, you’ll balance hands-on campaign management with short and long term growth planning. You’ll monitor performance, test new ideas, ship creative, and identify opportunities to drive sustainable growth in a fast-moving startup environment.
Key Responsibilities
Lead and manage user acquisition campaigns, with a focus on efficient, scalable growth.
Support the Performance Marketing team in the day-to-day management of paid acquisition channels, with deep expertise in Meta ads
Identify and test emerging channels (e.g. Open AI, Connected TV) to expand acquisition footprint beyond core platforms.
Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs such as CAC, LTV, and ROAS
Monitor campaign performance, surface insights, and proactively flag opportunities or issues.
Drive experimentation by executing and analyzing A/B tests across ad creative and campaign setups
Prepare regular performance reports and contribute insights that inform optimization decisions and future investment
Preferred Qualifications
Minimum of 5+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok
Strong experimentation mindset, with good judgement around which tests are likely to drive meaningful impact.
Solid understanding of conversion tracking across mobile and web platforms.
Comfort working directly with performance data from ad platforms and analytics tools to evaluate results and guide optimization.
Comprehensive medical, dental, and vision plans
401K with employer match
Commuter Benefits
Catered lunch multiple days per week
Dinner stipend every night if you're working late and want a bite!
Grubhub subscription
Health & Wellness Perks
Multiple team offsites per year with team events every month
Generous PTO policy
Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Please note benefits apply to full time employees only.
Skills Required
- Minimum of 5+ years of experience in performance or growth marketing
- Experience across paid social and paid search
- Strong experimentation mindset
- Understanding of conversion tracking across mobile and web
- Comfort working with performance data from ad platforms
What We Do
We’re building full-stack foundation models and products that are changing video creation, production and editing more broadly. Over 20 million creators and businesses use Mirage’s products to reach their full creative and commercial potential. We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. As an early member of our team, you’ll have an opportunity to have an outsized impact on our products and our company's culture.
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