We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe.
Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.
It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.
Ready to awaken your best with us?
What you´ll do:
- +2 Years of Relevant working experience in E-commerce
- Full ownership of paid campaigns across Google Ads, Meta, YouTube, and TV (linear & CTV) — from strategy to execution to optimisation
- Define and drive performance targets (ROAS, CPA, CR) and translate data into clear strategic decisions using GA4, attribution tools, and in-house dashboards
- Lead A/B testing across creatives, audiences, and landing pages, turning results into repeatable playbooks
- Collaborate with global performance and creative teams on ad messaging, budget allocation, and channel mix
- Work cross-functionally with internal and external stakeholders — you'll need to influence without authority and bring people with you
- Stay ahead of platform changes and algorithm updates, proactively bringing new opportunities to the team
- As the team scales, there's real scope to specialise or expand — this role grows with you
Who we´re looking for:
- Hands-on experience managing paid search, paid social, and/or TV campaigns with real budget responsibility — we care more about what you've achieved than how many years you've been doing it
- Strong analytical instincts — you're comfortable in GA4, Looker, or similar, and you know how to turn data into decisions, not just reports
- A bias for action: you spot an opportunity, build a case, and move — without waiting to be asked
- Clear, confident communicator who can work across teams and time zones
- Experience in or strong familiarity with the DACH market is a big plus; German language skills are welcome but not a dealbreaker
What we offer:
- Real ownership from day one — you'll manage meaningful budgets and see your decisions reflected in business results
- A global team with deep performance marketing expertise to learn from and collaborate with
- 25 days holiday per year, growing by 1 day per year at Emma (up to 30)
- Discounts on our products, a pet-friendly office, and events worth showing up for
- A role that evolves — as Emma grows, so does the scope of this position
We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.
We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.
Skills Required
- At least 3 years of relevant experience in performance marketing.
- Hands-on ownership of budgets across paid search, social, and TV.
- Fluent in English and ideally fluent in German.
- Strong analytical skills and proficiency in marketing analytics platforms.
- Experience with A/B testing on ad creatives, audiences, and landing pages.
- Previous working experience within the DACH market.
What We Do
We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies with 1000 + team members, representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, Mexico City and Bucharest. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age
