Senior Performance Marketing Manager

About Peppr

Peppr gives independent restaurants the POS and ordering solutions built for how they actually work. We focus on solving real problems owners face every day, from managing the dinner rush to driving more sales through digital channels. Running a restaurant is hard enough without fighting your technology. That’s why we handle setup and launch, so restaurants can focus on their guests and grow their business faster. Join us on our journey to transform the restaurant experience, one transaction at a time.

About the Role

We’re hiring a Senior Performance Marketing Manager to own paid growth strategy and results as we build our performance engine from the ground up. While we currently partner with external agencies to execute across paid channels, this role exists to bring clear ownership, focus, and learning to our paid motion.

This is a hands-on, builder role in a lean startup environment. You’ll set channel strategy, define hypotheses, guide agencies, and hold performance accountable across spend, efficiency, and outcomes—often without perfect information or fully built systems. You’ll connect paid efforts to messaging, funnel performance, and lead quality, working closely with Growth Marketing, Brand & Content, Product Marketing, and Sales.

You will not be responsible for designing final ad visuals, but you will own creative direction, testing strategy, and performance feedback, ensuring what we run is on-brand, platform-native, and built to convert.

This role requires deep, channel-level fluency and comfort operating in ambiguity—someone who knows what works (and doesn’t) on each paid channel and can translate that judgment into clear strategy, creative guidance, and budget decisions. Success in this role means turning paid into a predictable, learning-driven growth lever, even as the systems around you are still being built.

What You’ll Do

• Own channel-by-channel paid performance strategy and analysis, including creative performance, audience behavior, efficiency, spend, and outcomes by platform

• Develop and maintain a strong point of view on what works (and doesn’t) on each channel (e.g., Meta vs Google vs LinkedIn) and why

• Set channel-specific hypotheses, testing plans, and success metrics, rather than treating paid as one blended motion

• Define clear learning goals for paid campaigns and ensure every test produces actionable insight

• Diagnose performance issues at the channel level (creative fatigue, audience saturation, intent mismatch, landing page friction)

• Allocate and reallocate budget based on channel-level insights, not aggregate averages

• Partner with Brand & Content, designers, and/or agencies to shape creative direction, messaging, and offers for paid

• Draft or suggest ad copy and creative angles to accelerate testing velocity (without owning final design)

• Provide clear creative briefs, testing direction, and performance feedback for paid campaigns

• Review, QA, and iterate on creative based on performance data while ensuring brand alignment

• Partner with Growth Marketing to improve post-click conversion, funnel performance, and lead quality

• Ensure paid efforts are properly tracked, attributed, and segmented in the CRM

• Work directly with external agencies to set direction, prioritize experiments, and evaluate results

• Hold agencies accountable for platform-native execution and best practices

• Review performance weekly, make fast tradeoffs, and decisively adjust spend

• Translate channel performance into clear, concise insights for Marketing and Leadership

What You’ll Bring

• Strong strategic thinking paired with hands-on execution instincts

• Comfort owning outcomes in ambiguous, early-stage environments

• Ability to work effectively with agencies while holding them accountable

• Clear communicator who can explain performance, tradeoffs, and learnings

• Bias toward speed, focus, and disciplined experimentation

• Deep curiosity about what actually drives conversion and revenue

Basic Requirements

• 4–7+ years of experience in performance or demand marketing roles

• Proven hands-on ownership of paid performance across multiple channels, with a deep understanding of platform mechanics

• Strong channel-level judgment; able to clearly explain why something is or isn’t working on a specific platform

• Experience managing six-figure+ monthly budgets and making tradeoffs across paid channels

• Experience working with and managing external agencies, including setting direction and holding them accountable

• Experience setting channel-specific benchmarks, expectations, and testing plans

• Strong analytical skills; comfortable digging into performance data, funnel metrics, and tradeoffs

• Hands-on experience with paid ad platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)

• Strong working knowledge of GA4 and platform-native analytics

• Deep comfort working in a CRM (e.g., HubSpot, Salesforce) to analyze lead lifecycle, segmentation, and pipeline impact

• Familiarity with attribution concepts (UTMs, lead source, MQL/SQL, pipeline, conversion tracking)

• Advanced proficiency in spreadsheets (Google Sheets / Excel) for analysis and decision-making

• Comfortable working with dashboards or BI tools (e.g., Looker, Tableau, Mode)

• Experience collaborating cross-functionally with Brand & Content, Growth Marketing, Product Marketing, and Sales

Nice to Haves

• B2B SaaS experience

• Experience scaling spend post-product-market fit

• Experience bringing paid execution in-house over time

• Strong creative instincts or prior creative testing experience

• Advanced analytics, attribution, or experimentation background