The Role
As a Senior Performance Marketing Manager, you'll lead customer acquisition strategies using Meta Ads and other digital platforms, manage a marketing team, and optimize performance to achieve lower CAC and higher growth.
Summary Generated by Built In
About Athlete To Athlete
Athlete To Athlete is a fast-growing sports-tech startup connecting NCAA Division I athletes with the next generation of youth athletes. With 20,000+ athletes on the platform in under 3 years, we’re scaling quickly and looking to fuel our growth through best-in-class performance marketing. We’re hiring a Senior Performance Marketing Manager to lead paid acquisition and help us continue to exponentially scale. This is a senior role for a data-driven marketer who can manage large budgets on Meta, spin up new channels, lead the performance marketing team, and turn insights into strategies that drive measurable customer growth.
About the Role
As a Senior Performance Marketing Manager, you’ll be responsible for driving new customer acquisition through Meta and additional paid channels. You will own the performance marketing roadmap, lead our performance marketing team, and work cross-functionally with sales to ensure acquisition targets are met. Your focus is on lowering CAC, scaling new customer growth, and building a martech foundation that supports long-term success.
Key Responsibilities
- Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.)
- Build and execute a roadmap for channel expansion and profitable scale
- Develop and run structured testing frameworks (audiences, offers, landing pages, creative iterations)
- Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops
- Collaborate with Lifecycle Marketer on remarketing, nurture flows, and down-funnel optimization
- Work cross-functionally with sales to align acquisition with lead quality and conversion
- Help design and improve our martech and tracking stack to ensure accurate CAC and customer reporting
- Manage external vendors, agencies, or freelancers as needed to hit acquisition goals
- Regularly report on performance, insights, and opportunities to the executive team
Qualifications
- 7+ years of experience in performance marketing with deep expertise in Meta Ads
- Proven success scaling paid channels to 7-8 figures annually with profitable CAC
- Experience spinning up new channels (TikTok, YouTube, Google, etc.) from zero to scale
- Experience leading a performance marketing team
- Strong analytical skills and ability to connect platform metrics to business outcomes
- Comfort with martech, attribution, and reporting solutions
- Excellent cross-functional collaborator and communicator
- Background in B2C lead generation strongly preferred
- Experience with parents/youth-focused markets or sports is a plus
Why Join A2A
Impact: You’ll directly shape how we scale acquisition for a mission-driven startup.
Ownership: Take charge of performance marketing strategy and execution.
Growth: Expand channels and budgets with the freedom to test, learn, and scale.
Culture: Scrappy, collaborative, ambitious team working on something meaningful.
Top Skills
Google
Meta Ads
Tiktok
Youtube
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The Company
What We Do
Athlete To Athlete's Mission is to build the next generation of driven, confident, and resilient student-athletes through mentorship.
"It Goes Beyond The Game"
