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We make mobility fun and sustainable.
The Role
The Senior Performance Marketing Manager is responsible for demand generation, marketing strategies, and customer acquisition for B2C and B2B users, while leading analytics and campaign performance optimization.
Summary Generated by Built In
About FINN
FINN is an independent platform for car subscriptions from over 30 brands. Subscribe to a car with just a few clicks and it will be delivered directly to your doorstep in just a few days: FINN offers a carefree service and handles insurance, financing, registration, taxes and maintenance. FINN also funds climate action by supporting certified climate protection projects and thus offsets the carbon footprint of every vehicle of all drive types – from production to every mile driven. FINN was founded in Munich in 2019. The mission: to have a positive impact on people, organizations and the planet through frictionless mobility.
More Information: www.finn.com
Your Role
As a (Senior) Performance Marketing Manager at FINN, you are responsible for overseeing demand generation and marketing efforts across various channels. You will define the first impressions of users and how they perceive FINN. It will be your responsibility to drive the growth of B2C and B2B user acquisition and converting them into customers to accelerate our global growth. This is an incredibly unique opportunity for an entrepreneurial and strategically minded Performance marketer to scale up existing channels and build new channels from the ground up and having a critical impact on FINN’s growth.
Your Benefits
- This role is either based in Munich with the flexibility to work from home a few days per week or alternatively based remotely in Germany with regular visits to the Munich office.
- Competitive fixed salary and virtual equity share of the company, along with a yearly personal development budget of 1,500€ and an attractive company pension scheme.
- Flexible working hours, Kindergarten and daycare allowance (up to 300€ per child per month).
- Access to discounted gym memberships and a range of attractive mobility benefits – from exclusive deals on FINN cars to other flexible commuting options.
- Our open, modern office in the middle of Munich is known for loads of fun with amazing colleagues and frequent team events.
Your Responsibilities
- Generate demand: Aggressively grow the number of acquired B2C and B2B customers via paid channels, while ensuring we meet our cost-per-customer targets.
- Analyze and report campaign performance: Improve efficiency, optimize channel mix and budgets. Work together with our Data team to improve data insights and decision making.
- Experiment to fuel our growth: Continuously experiment within existing and new channels to address underserved user groups and drive growth and efficiency.
- Build the FINN brand across paid channels: Transform our brand and product offering into winning marketing campaigns and messages. Work together with our creative team to create performing ads.
- Find product-channel fit and steer marketing budget: Engage with and challenge senior management on marketing and brand strategy with your insights. Define the channel strategy and steer the marketing budget.
- Develop marketing plans and forecasts: Include KPI metrics such as spend, CPL, ROAs and CAC using data and analytics to inform investment and optimization.
Your Profile
- 2-3+ years of relevant Performance Marketing experience including planning, testing, executing and measuring campaigns successfully with large marketing budgets.
- Strong experience in acquiring and converting B2C and/or B2B users via channels such as Paid Search, Paid Social, Display and/or Video. Offline Marketing experience is a plus.
- Highly analytical and data-driven mindset. You can analyse and read data, focus on the most important KPIs and draw the right conclusions.
- Track record in experimenting continuously with new strategies, channels and frameworks, first experience with incrementality experiments preferred.
- You have experience in tracking and attribution.
- Fluent in German and English.
Interested in Joining Our Fast-Growing Startup?
Please upload your CV and transcripts online. Larissa and Theresa are looking forward to your application!
Equal Opportunities for Everyone
FINN is an equal opportunity employer. We embrace and celebrate diversity and are committed to creating an inclusive environment for all employees. We are open to all groups of people without regard to age, color, national origin, race, religion, gender, sex, sexual orientation, gender identity and/or expression, marital status, or any other legally protected characteristics.
Top Skills
Data Analytics
Display
Paid Search
Paid Social
Video
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The Company
What We Do
At FINN our mission is to make mobility fun and sustainable: We help everyone who loves driving their own car but refuses the struggle, commitment and nontransparent costs associated with car ownership. We achieve this by offering all-inclusive, immediately available, monthly car-subscriptions. Best thing, yet: While you drive we plant trees as every journey is CO2 compensated.
Why Work With Us
At FINN we strive to make mobility fun and sustainable by bringing a true e-commerce experience to car ownership and offsetting all CO2 emissions along the way. Join our dynamic and fast-growing team to build the most popular auto e-commerce platform as we launch new product lines and expand internationally.
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