About Figure
Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions.
By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.
Together with our 170+ partners, we’ve originated over $17 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets.
We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance.
About the RoleWe are looking for a Senior Performance Marketing Manager (Crypto) to join our growing DTC Marketing team. This role is ideal for a data-obsessed, experimentation-driven app marketer who wants to own acquisition strategy end to end and play a central role in scaling Figure Markets. You will have meaningful ownership and the ability to shape our growth engine across paid acquisition, measurement, and app funnel optimization.
You will partner closely with Engineering, Product, Data, Creative, and Lifecycle Marketing to accelerate adoption of our crypto products—Democratized Prime, Crypto-Backed Loans, and the Figure Markets Exchange—and drive sustained user growth in a competitive and fast-moving category.
What You’ll Do- Own the strategy and execution of paid acquisition channels (Moloco, Meta, TikTok, Google App Campaigns, programmatic, etc.) with clear acquisition efficiency goals (CPA, CAC/LTV, etc).
- Design, launch, and optimize acquisition experiments across creatives, audiences, and bidding strategies.
- Develop a rigorous testing roadmap across channels and funnel stages.
- Partner with data science and engineering to refine attribution, event tracking, and conversion modeling (Appsflyer expertise required).
- Ensure data accuracy, define tracking specs, and troubleshoot discrepancies across MMP, ad platforms, and internal databases.
- Collaborate with product and lifecycle to improve onboarding activation rates and reduce early churn.
- Build and optimize App Store metadata, screenshots, and conversion experiments.
- Develop hypotheses to improve conversion from impression → install → registration → first transaction.
- Work with PMs to understand and influence the product roadmap for growth-related opportunities.
- Partner with Creative/Brand to generate high-performing ad creatives and iterate quickly based on performance data.
- Align with Risk/Compliance on messaging requirements for crypto products.
- 3-5+ years of experience in performance marketing for mobile apps, ideally in fintech, trading, or crypto.
- Deep expertise with Appsflyer (required), including event setup, troubleshooting, and attribution modeling.
- Proven track record of efficiently managing multi-million-dollar budgets.
- Strong analytical skill set with the ability to dive into data, interpret results, and drive decisions
- Experience optimizing complex purchase or trading funnels—not just install-level optimization.
- Familiarity with SKAN 4/5, privacy-first performance strategies, and incrementality testing.
- Strong communication skills and ability to influence cross-functional partners at all levels.
- Self-starter who thrives in fast-paced, ambiguous environments and can build process where none exists.
Salary
- Compensation Range: $118,000-$148,500/yr
- 25% annual bonus target, paid quarterly
- Company equity in the form of RSUs
- This is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needs
Benefits
- Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
- Company HSA, FSA, Dependent Care, 401k, and commuter benefits
- Employer-funded life and disability insurance coverage
- 11 Observed Holidays & PTO plan
- Up to 12 weeks paid family leave
- Continuing education reimbursement
Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.
Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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What We Do
Figure has applied blockchain technology across a series of real-world applications that are delivering real and immediate value to everyday consumers across sectors, including loan origination, private company cap table and fund management, security markets and payments. Figure has and continues to develop innovative products and services that seek to bypass traditional incumbents within the financial services industry. Simply put, Figure is delivering on the promise of blockchain technology. Over $15B in transactions have been conducted on the Provenance Blockchain, a layer 1 designed for financial services, built and deployed by Figure. As one of the first lenders to fully use blockchain technology, Figure is driving adoption across the lending ecosystem and providing stakeholders the benefit of an immutable record of asset ownership on the Provenance Blockchain. Figure’s HELOC product has enabled over 85,000 households across 45 states to unlock a combined $6 billion in equity from their homes. These lines of credit give people the opportunity to fund home improvement projects, secondary education, and more. Figure is a regulatory powerhouse, boasting over 200 lending, servicing and money transmission licenses, SEC approval as an Alternative Trading System, and FINRA approved broker-dealer status. While some fintech companies aim to compete with traditional banks, Figure has stuck to expanding use cases for blockchain in finance and creating tech-enabled solutions for deep financial change in the markets. The company's iterative approach to product development has helped it to meet the evolving needs of its customers.
Why Work With Us
Figure creates tech-enabled, cutting-edge solutions for deep financial change, meeting the evolving needs of its customers. As the only firm leveraging blockchain technology to create real-world applications and immediate value to everyday consumers, Figure is effectively bridging the gap between the digital asset and traditional finance spaces.
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