Senior Performance Marketing Executive (B2C)

Consumer growth at Octopus Electric Vehicles has accelerated quickly over the last two years, and paid media is a huge part of how we reach more drivers and grow the business.

We're looking for a brilliant Senior Performance Marketing Executive to take day-to-day ownership of our paid digital activity - with one big goal: help us get more from every pound we spend.

This is a hands-on role for someone who loves performance marketing at the detail level. You'll be in Google Ads regularly, analysing search terms, adjusting budgets and bids, spotting wasted spend, testing new approaches and working out where we can improve conversion and scale efficiently.

Paid search will be at the heart of the role, and you'll also help us explore and grow channels like Paid Social, Display and Programmatic, testing where they can add incremental value to our existing activity. 

You'll sit within our B2C Growth squad, reporting into the Senior Consumer Growth Marketing Manager, and work closely with our Content Creator, Design, Commercial and wider Marketing teams.

This would suit someone with strong hands-on performance marketing experience, perhaps from an agency or fast-paced in-house environment, who wants more ownership, more visibility and more opportunity to influence what happens next.

What you'll do

• 🚀 Own our paid media campaigns: Build, manage and optimise campaigns across Google Ads, Microsoft Ads and Meta, with paid search as your core focus initially.
  

• 💰 Make our spend work harder: Identify wasted spend, underperforming campaigns and opportunities to improve efficiency, with clear recommendations on where to push, pause, reduce or reallocate budget.
  

• 📈 Optimise towards the outcomes that matter: Look beyond clicks and leads to understand which campaigns and audiences are driving better-quality customers and orders, and use that insight to improve performance.
  

• 🖥️ Help us grow Display and Programmatic: Identify opportunities across prospecting and retargeting, shape audiences and creative approaches, launch tests, analyse performance and recommend where there is a genuine opportunity to scale.
  

• 📊 Stay close to performance: Monitor spend, pacing and key metrics, spot changes quickly and turn the numbers into clear, practical recommendations.
  

• 🧪 Test, learn and improve: Work with our Content Creator and Design team to test messaging, creative, formats, audiences and landing-page approaches.
  

• 🎯 Keep campaigns clean and measurable: Make sure tracking, UTMs, audiences, naming conventions and campaign structures are set up properly so we can trust the data we're using to make decisions.
  

• 🌐 Help improve what happens after the click: Support campaign landing pages and other digital experiences, including drafting copy and building or updating pages using our web tools when needed.
  

• 🤝 Make campaigns happen: Coordinate briefs, creative, links, tracking and launches across the team so activity gets live quickly.

What you'll need

Strong hands-on paid search experience. You're confident building, managing and optimising Google Ads campaigns yourself, from search terms and match types to bidding, budgets and campaign structure.

A proper performance mindset. You naturally look at an account and ask: Where are we wasting money? What could perform better? What should we test next?

Good commercial judgement. You know the cheapest click or lead isn't always the best one, and you're interested in what actually drives better-quality customers and orders.

Confidence managing paid media budgets. You're comfortable keeping an eye on pacing, spotting where performance is changing and recommending where spend should move.

Experience with Display or Programmatic. Ideally, you've worked hands-on with Display campaigns, DV360, Campaign Manager 360 or similar platforms. You don't need to be a programmatic specialist, but you should understand the basics and be excited to help us grow this area.

Some paid social experience. Experience with Meta Ads Manager or other paid social platforms would be useful.

You're comfortable with the technical detail. You understand why conversion tracking, UTMs, audiences, naming conventions and clean campaign setup matter, and you're happy digging into data to work out what's going on.

Around 2-4 years of hands-on performance marketing experience, ideally in an agency, media business or fast-paced in-house environment. We're flexible on exact years - what matters most is your technical ability, curiosity and attitude.

Most importantly, you enjoy doing the work. You like being in-platform, finding opportunities and making things better, and you're proactive, commercially minded, low-ego and great to work with. Things move quickly here, priorities change and everyone pitches in, so you'll thrive if you're happy getting stuck in, helping others and figuring things out as you go.

Why else you'll love it here

• 💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
  
• 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! 🎁 Visit our perks hub - Octopus Employee Benefits
  
• 🏆 Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership

Things to note

• 🐶 just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices - feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies
  

• 🤖 We use AI to help us assess applications fairly and objectively. We’re totally fine with you using AI as a tool to help prepare too. That said, when we get to the interview and assessment stage, we’re really interested in hearing your unique perspective and real-world stories. That’s the stuff we can’t get from a bot or a prompt!