Senior Performance Marketing Analyst - Creatives

Are you ready to shape the creative future of mobile gaming at scale? We’re looking for a Senior User Acquisition Analyst to join our Creative Strategy team — someone who is equally passionate about great ideas, measurable outcomes, and market intelligence. This role will be central to driving the creative vision behind our performance marketing campaigns while ensuring every decision is rooted in data, insight, and a deep understanding of the mobile games industry.

As a Senior User Acquisition Analyst at Wildlife, you’ll lead creative development from strategic planning through execution — guiding the production of video, playable, and static ads used in User Acquisition campaigns. You will co-own the creative strategy across titles, collaborating closely with Product Marketing Managers (PMMs) and our in-house production team to i) identify key ad concepts; ii) define what we should produce; iii) how we will produce it and iv) evaluate results

You will work at the intersection of creativity, data, market analysis, and production — with full accountability over the end-to-end process. The ideal candidate brings a strong creative vision, a performance marketing mindset, and a natural curiosity for trends, players, competitors, and innovations.

• Co-own and drive the creative strategy across multiple games in collaboration with PMMs.
• Write clear and actionable creative briefs that connect strategic insight to execution.
• Lead the end-to-end development of high-performing creative assets (video, playable, static) for performance marketing campaigns.
• Analyze creative performance results and iterate based on key metrics (Spend Share, IPM, CTR, CPI, ROAS).
• Continuously benchmark creative trends from the gaming and mobile ad industries — translating insights into innovative and effective campaigns.
• Stay on top of market and genre trends, player behavior, and competitive creative strategies.
• Use or collaborate with creative intelligence tools to guide planning and ideation.
• Partner with PMMs and Data Scientists to define test methodologies and uncover actionable insights.
• Act as a central point of alignment for creative priorities across Marketing and Production.
• Raise the creative bar while scaling output, helping the team hit volume, quality, and performance targets.
• Support continuous improvement of creative operations through structure, process, and leadership.

• Solid track record in performance marketing, with deep involvement in creative strategy and execution for User Acquisition campaigns.
• Strong understanding of creative KPIs and performance metrics — and how to apply them to iteration and decision-making.
• Experience conducting creative benchmarking and extracting insights from the market.

• Familiarity with the mobile gaming industry, or experience working on performance creatives for games or apps.
• Familiarity with motion design and/or playable ads development.
• Familiarity with market intelligence tools (e.g., Sensor Tower, AppMagic, or similar).
• Experience managing UA channels for digital products. Experience working with creative A/B testing.

• You are highly results-oriented — you make creative decisions with performance in mind.
• You are analytically curious — numbers and benchmarks are part of your creative toolbox. You stay plugged into the market, trends, platforms, and competitors — always looking for the next idea to test.
• You have high creative standards and attention to detail, balanced with agility and pragmatism. You believe that creative excellence comes from a balance between insight, craft, and iteration.
• You have excellent communication and stakeholder management skills.
• You can thrive in fast-paced, high-output environments.
• Full working proficiency in English.
• You are resilient and do not let setbacks demotivate you when results don't go as expected.
• You are flexible to understand that working in a fast-paced environment means that change is constant. 

Wildlife is one of the leading mobile game developers and publishers in the world. We have released more than 60 titles, reaching billions of people around the globe. Here, we create games that will excite, intrigue, and engage our players for years to come!

Wildlife is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, colour, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We're committed to providing accommodations for candidates with disabilities in our recruiting process.