The Role
Develop and own paid marketing strategy, manage campaigns across paid channels, experiment with new channels, and collaborate with teams to drive results. Optimize marketing operations and leverage AI for process improvements.
Summary Generated by Built In
Appcues enables personalized digital experiences at scale. Marketing, product, and digital teams use Appcues to translate customer behavior into business results—all without technical resources. Appcues powers lifecycle marketing campaigns, product-led growth, and digital adoption for thousands of companies like Adobe, Crossbeam, Equifax, Redfin, and US Foods.
Appcues has an exciting new product roadmap, a new leadership team, and renewed momentum for our mission to deliver impactful experiences. Now, we’re growing our marketing team to meet the moment. Historically, we relied on inbound marketing to drive pipeline. We believe this next phase of growth will require us to generate more demand upmarket and we’re looking for a creative, data-driven marketer to lead these efforts.
We’re excited to invest more to grow pipeline, expand brand awareness, and optimize our digital presence. We just need an expert to help us hone our performance marketing strategy.
What You'll Do
- Develop, own, and communicate paid marketing strategy. You’ll own the pipeline goal from paid channels. You’ll be expected to define, track and report out on key performance indicators and provide insights and recommendations to leadership. You know how to build a plan to hit your number, and if something’s off you know when and how to pivot.
- Manage and optimize campaigns. You’ll write and refine ad copy, collaborate on creative assets, set bidding strategies and allocate budget to drive volume and gain efficiency in paid search, paid social and Google display network. You’ll regularly refine audience targeting to ensure we’re always reaching the right people with the right message.
- Experiment with new channels. You’ll identify opportunities for new channel investments (paid social, affiliate, direct mail, ABM), drive alignment with leadership, launch campaigns and create the game plan for evaluating their performance.
- Collaborate to drive impact. Partner with other marketers so that all assets have strong messaging, compelling creative and relevant distribution. You’ll also enhance landing pages and email sequences for campaigns led by other teammates.
- Elevate technical execution: Your expertise will help us improve marketing operations, website performance and cross-functional handoffs. You’re excited to figure out how AI can help automate processes and improve velocity.
About you
- You have a scrappy, results-driven mindset— you’re comfortable working with ambiguity and are motivated to build something from scratch
- You’re an expert with experience across a variety of paid channels. You know the search landscape and the ideal benchmarks for PPC, CPM, and ROAS
- You have strong analytical skills with experience using Google Analytics, Google Tag Manager, and attribution tools
- You know how to experiment and adapt your strategy based on data insights
- You have excellent verbal and written communication skills, and are adept at presenting performance insights and strategies to cross-functional teams and senior leaders
- You’re comfortable operating on a lean team and with a modest budget
Note - Appcues uses a market-data driven approach to setting compensation ranges, and pins compensation ranges to data provided by third-party organizations. This range is for all US-based candidates and is built to be competitive nationwide by utilizing ranges for the Greater Boston area, regardless of where in the US an employee lives (or later relocates). This range represents salary-based compensation and does not include our equity package (in stock options), 401k match, or other benefits including an office setup budget, tech budget, training and education budget, and co-working space reimbursements. Actual compensation offered to a successful applicant may be based on job-related experience and other factors consistent with applicable law. For non-US based candidates, Appcues adjusts salary ranges based on cost of labor in each market. If you have questions on the pay range in your country, the recruiter will be happy to discuss specifics during your introductory conversation."
Our Benefits
100% remote - We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and we get together annually for a fun off-site retreat.
Well-being - You'll have solid health, dental, and vision plans; access to 401k (with a match), and a generous parental leave.
Home office and tech budget - Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology.
Coworking space, on us - Home office not cutting it? We'll reimburse your monthly co-working fees.
Equity - We want everyone invested in our success. We grant every employee equity in the company.
Transparency and collaboration - We foster team alignment with meetings of all shapes and sizes—a twice a month all-hands meeting called Allcues, a weekly newsletter and an annual learning stipend.
Flexible Time Off - We believe time away to reflect and explore makes us all more productive, so employees don’t accrue vacation time – they work with their managers to schedule time off when they need it, consistent with our Flexible Time Off policy. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays.
Top Skills
Cpm
Google Analytics
Google Tag Manager
Ppc
Roas
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The Company
What We Do
At Appcues, our mission is to help teams build products their users love.
With Appcues, you can create in-product experiences (user onboarding, feature announcements, etc.) without writing any code. We believe it's the non-technical people who oftentimes have the best information about a user's needs and desires.
Why Work With Us
We're on a mission to help companies make products their customers love, and we’re having a great time doing it. We’re a dynamic group of talented teammates who challenge, trust, and care about each other, the work we do, and the success story we’re all helping to write. We live by our values, our benefits are real, and sometimes we have donuts
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