Senior Performance Marketer
About Medlive
Medlive —A PlatformQ Health Brand is the leader in learner engagement and educational design for clinicians, patients, and caregivers seeking dynamic, up-to-date, accurate medical education. Medlive provides trusted digital education in partnership with leading societies, associations and advocacy partner organizations (such as NORD, AAFA, LUGPA, KDIGO, GBS-CIDP Foundation), empowering learners to make informed medical decisions that lead to better health outcomes.
Visit Medlive.com for more information.
About the Role:
The Marcomms team is seeking a proactive Senior Performance Marketer to design, execute, and optimize campaigns across paid and owned channels to drive measurable growth in database acquisition amongst healthcare providers and patients. This role will shape demand generation strategy, build scalable systems, and partner cross-functionally to accelerate Medlive’s growth.
Key Responsibilities:
Paid Media & Acquisition
· Develop and manage paid campaigns across LinkedIn, Google Ads, Meta, programmatic, media, publishers, communities and other channels
· Build email acquisition systems, landing pages, lead capture flows, and nurture funnels with clear attribution
Experimentation & Optimization
· Run rapid experiments to test creative, copy, channels, and audience segmentation
· Measure and iterate on performance using CAC, CPL, CTR, conversion rates, and ROI
Analytics & Reporting
· Build dashboards and reports to drive clarity across the team
· Partner with marketing analytics to track funnel performance, attribution, and KPIs
Systems & Process
· Create scalable playbooks, templates, and workflows for sustainable demand generation
· Evaluate and manage tools including and r analytics platforms
Cross-Functional Collaboration
· Partner with content marketers, design, and product to develop cohesive campaigns and messaging
· Incorporate feedback from marketing operations to refine targeting and positioning
· Collaborate on marketing assets, product positioning, and conversion optimization
About You
· 5–7 years in growth, performance, or demand generation marketing
· Experience in healthcare/health education/health tech preferred
· Proven ability to plan, execute, and scale multi-channel campaigns with measurable results
· Creative, experimental, and curious; comfortable testing ideas and iterating quickly
· Skilled with analytics tools and ESPs
· Strong copyediting instincts with an audience-first approach to messaging
· Highly organized with attention to detail; thrives in remote-first, fast-paced environments
· Experience marketing to HCPs, patients, or within healthcare ecosystems
What You’ll Get
· High-impact role with ownership and visibility across the company
· Direct partnership with leadership in a mission-driven environment
· Flexibility to work from anywhere, with EST preference
· Opportunity to stretch into new areas and help shape Medlive’s growth strategy
Top Skills
What We Do
PlatformQ Health is committed to improving health outcomes by providing trusted digital education. We create video-first programs for clinicians, patients, caregivers, advocates and administrators that feature top clinical and advocacy specialists right alongside affected families.
Our unique education platform allows participants to connect online from anywhere, and our integrated suite of engagement and outcomes tools allow us to measure the real-world impact of our modules.
