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Growth Marketing Agency focused on ecommerce, advertising, PR and creative solutions.
The Role
The Senior Performance Ad Creative Strategist will lead the production of direct-response video ads, develop scripts, brief creators, analyze ad performance, and implement creative systems collaboratively within a remote team.
Summary Generated by Built In
Senior Performance Ad Creative Strategist – Direct Response Ads
Who We Are
At STERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.
Role Overview
We’re looking for a Ecommerce Ads Creative Strategist to lead the production of direct-response-style video ads that drive real results. This full-time, remote role is ideal for someone with a direct response background, a sharp eye for persuasive storytelling, and the skills to turn insights into high-performing creatives. You’ll collaborate with creators, source new talent, write winning scripts, and optimize creative systems from end to end.
Key Responsibilities
Who We Are
At STERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.
Role Overview
We’re looking for a Ecommerce Ads Creative Strategist to lead the production of direct-response-style video ads that drive real results. This full-time, remote role is ideal for someone with a direct response background, a sharp eye for persuasive storytelling, and the skills to turn insights into high-performing creatives. You’ll collaborate with creators, source new talent, write winning scripts, and optimize creative systems from end to end.
Key Responsibilities
- Write High-Converting Video Scripts
Craft direct response-style scripts with strong hooks, persuasive copy, and clear CTAs. - Create Briefs for Creators & Designers
Develop clear and strategic briefs that align with brand tone, platform needs, and performance goals. - Source, Negotiate & Collaborate with UGC Creators
Find new talent, handle onboarding and communication, and ensure timely content delivery. - Storyboard and Conceptualize Creatives
Translate ideas into visual flows and collaborate with editors to bring concepts to life. - Analyze Performance & Develop Iterations
Use insights from Meta, Snapchat, Applovin, and YouTube to analyze winning ads and create new iterations. - Pitch New Creative Ideas Weekly
Lead ideation for fresh hooks, formats, and ad angles to test regularly. - Implement Creative Systems & Use AI Tools
Streamline workflows, boost productivity with AI, and scale creative output efficiently. - Collaborate Across Teams
Work with editors, marketers, and brand teams to align creative with performance insights and campaign goals.
- You’ve crushed direct response campaigns and have a portfolio to prove it.
- Scriptwriting is your jam—you know how to marry persuasion with personality.
- Numbers don’t scare you; you speak ROAS, CTR, and CPA fluently.
- You’ve managed video workflows, storyboards, and freelancer rosters.
- Bonus: You’ve tinkered with AI tools to speed up your creative spark.
- Familiarity with AI tools for copy, content, or video enhancement
- Experience briefing and managing freelancers or creators
- Understanding of current ad trends in UGC, paid social, and performance creatives
- 💼 100% remote freedom
- 💰 Competitive salary (we reward results!)
- 🎨 Creative playground—test wild ideas without red tape
- 🚀 Fast-paced team obsessed with growth
Top Skills
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The Company
What We Do
STERRY is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions. Since inception, we've helped our clients raise $100M+ USD in direct trackable revenue through online channels such as crowdfunding or e-commerce. We work seamlessly to push through client’s limitations and think not just about the client’s brand, e-commerce, and marketing. Everything we do is directly translatable into online revenue.
