Senior Performance Creative

Posted Yesterday
Be an Early Applicant
San Francisco, CA, USA
Hybrid
172K-199K Annually
Senior level
Digital Media • Information Technology • Software • Design
The Role
Develops and optimizes paid-social creative across Meta, TikTok, YouTube, and other channels. Responsibilities include creating concepts, hooks, scripts, copy, carousels, UGC-style videos, and direct-to-camera content; directing shoots; editing short-form video; analyzing performance metrics; testing creative variations; and partnering with marketing, strategy, and media teams to improve conversion and build repeatable creative playbooks.
Summary Generated by Built In
Job Description

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our global HQ is in Sydney, Australia, and as we continue to grow in our largest global market, we’ve made our way from down under to San Francisco.

Our Jackson Square campus blends the neighborhood’s vibrant downtown charm with Canva’s signature flair. The space is designed for both deep work and collaboration, along with spaces for Canvanauts to relax, recharge, and connect. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Turning campaign briefs, audience insights and performance data into distinctive creative concepts for paid social across Meta, TikTok, YouTube and other channels.

  • Writing high-performing hooks, scripts, static copy, carousels and longer-form video content designed to capture attention and drive action.

  • Planning and running self-directed shoots for UGC-style, creator-led and direct-to-camera content, including sourcing and directing talent.

  • Editing and iterating high volumes of short-form video quickly, using strong judgement around pacing, structure, captions, sound and storytelling.

  • Reviewing creative performance across metrics such as hook rate, hold rate, CTR and conversion, and turning those insights into clear hypotheses for the next round of work.

  • Remixing and repurposing existing creative into new variations, testing different angles, formats and messages to improve performance.

  • Partnering closely with strategists, marketers and media partners to keep creative decisions connected to campaign goals and audience needs.

  • Raising the creative bar by bringing strong craft judgement, sharing learnings generously and helping turn successful experiments into repeatable playbooks.

You're probably a match if

    • You have 5+ years of experience across performance creative, copywriting, video production, or content creation, with a strong focus on paid social.

    • You have a portfolio of YouTube, Meta, or TikTok ads that demonstrate strong performance. You’ve got the polish, and the results.

    • You have experience creating and remixing UGC-style content into ads that convert.

    • You’re analytically minded: comfortable in dashboards, confident with performance metrics, and able to connect creative decisions to outcomes.

    • You have a deep understanding of platform dynamics, formats, and what actually makes people stop scrolling.

    • You’re a strong communicator who can present creative rationale clearly to stakeholders.

    • You can work at speed and scale, managing multiple projects and tight turnarounds without dropping quality.

About the team

Canva’s Growth Creative team sits at the intersection of creativity, performance, and scale. We create high-performing work across video, copy, static, UGC-style content, and everything in between - always with a clear focus on what drives impact.

We move quickly, test often, and use performance data to sharpen our thinking and improve the next piece of work. Great creative and great data go hand in hand here, and the team is constantly learning, experimenting, and raising the bar.

You’ll join a team that values strong craft, curiosity, and momentum with plenty of opportunity to shape how performance creative evolves at Canva.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too

  • Health benefits plans to support you and your wellbeing

  • 401(k) retirement plan with company contribution

  • Inclusive parental leave policy that supports all parents & carers

  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more

  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $172,000 to $199,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.

Check out lifeatcanva.com for more info.

Skills Required

  • 5+ years of experience in performance creative, copywriting, video production, or content creation, with a strong focus on paid social
  • Portfolio of YouTube, Meta, or TikTok ads demonstrating strong performance and results
  • Experience creating and remixing UGC-style content into ads that convert
  • Comfort working with dashboards and performance metrics, and connecting creative decisions to outcomes
  • Deep understanding of platform dynamics, formats, and attention-driving content
  • Strong communication skills and ability to present creative rationale clearly to stakeholders
  • Ability to work quickly and at scale while managing multiple projects and tight turnarounds

Canva Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Canva and has not been reviewed or approved by Canva.

  • Parental & Family Support Permanent employees are eligible for 18 weeks of paid parental leave from day one, inclusive of all parents. Additional supports include flexibility in how leave is taken and resources around pregnancy loss and caregiving.
  • Leave & Time Off Breadth Extra paid time off categories expand beyond standard PTO. Examples include five Flex Leave days, three days of paid volunteering, and milestone Epic Experience time off at 5 and 10 years.
  • Equity Value & Accessibility Equity participation is a core element of total rewards. Company materials and industry reporting note periodic opportunities to realize value through secondary transactions, enhancing perceived upside.

Canva Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Sydney
5,500 Employees
Year Founded: 2013

What We Do

Canva is an online graphic design platform with a mission to empower everyone to design anything and publish anywhere, offering a free-to-use tool for creating social media posts, presentations, posters, videos, logos, and more.

Similar Jobs

PwC Logo PwC

Los Angeles - Tax LLM - Associate - Summer/Fall 2027

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
Los Angeles, CA, USA
370000 Employees
54K-142K Annually

PwC Logo PwC

Silicon Valley - Audit - Intern - Summer 2027

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
5 Locations
370000 Employees
29K-48K Hourly

PwC Logo PwC

Tax Innovation & Delivery Experience - Project Management - Manager

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
10 Locations
370000 Employees
99K-266K Annually

PwC Logo PwC

Tax - Japanese Business Network - Intern - Summer 2027

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
3 Locations
370000 Employees
29K-48K Hourly

Similar Companies Hiring

Kepler  Thumbnail
Artificial Intelligence • Fintech • Software
New York, New York
9 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees
Revel.io Thumbnail
Aerospace • Hardware • Robotics • Software
US
50 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account