Senior Performance Creative Strategist

Posted One Month Ago
Be an Early Applicant
Hiring Remotely in South Africa
Remote
Senior level
AdTech • Agency • Marketing Tech
The Role
Lead creative direction and performance strategy for paid social accounts. Develop high-converting concepts grounded in consumer insight, write and guide copy, collaborate with design and media buying, mentor junior creatives, present to clients, and iterate creative using platform performance data and trend analysis.
Summary Generated by Built In
About us

We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

Role

We’re looking for a Senior Creative Strategist with performance creative experience to own the creative direction and performance strategy across client accounts.

What You’ll Do
  • Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.

  • Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring

  • Develop high-converting creative concepts grounded in consumer insight and platform behavior.

  • Write (and guide) strong copy and frameworks that influence perception and drive performance.

  • Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.

  • Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.

  • Present creative ideas and directions to clients and internal teams with clarity and conviction.

  • Translate performance data and qualitative feedback into actionable creative improvements.

  • Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

What we’re looking for
  • Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.

  • A strategic and creative mindset — equal parts intuitive and data-informed.

  • Deep understanding of consumer behavior, platform algorithms, and brand storytelling.

  • A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.

  • Confident leadership and communication skills, with the ability to inspire creative teams.

  • Passion for mentoring and uplifting others — and making the work better together.

  • Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves
  • Fluency in written and spoken English is required.

  • A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content.

  • Comfort with interpreting performance data to inform creative pivots.

  • Experience collaborating across teams and disciplines in a fast-paced environment.

Why us
  • Unlimited Time Off & Sick Days

  • Flexible hours

  • Fully remote (with the possibility to work from anywhere)

  • High opportunity for growth!

Skills Required

  • Fluency in written and spoken English
  • Strong portfolio showcasing thinking, copywriting, and performance creativity across short-form and visual-first content
  • Comfort interpreting performance data to inform creative pivots
  • Experience collaborating across teams and disciplines in a fast-paced environment
  • Exceptional writing ability, ideally in short-form, digital-first content
  • Strategic and creative mindset, both intuitive and data-informed
  • Deep understanding of consumer behavior, platform algorithms, and brand storytelling
  • Track record of developing performance-first creative that drives business results
  • Confident leadership and communication skills to inspire creative teams
  • Passion for mentoring and uplifting others
  • Curiosity, initiative, and enthusiasm for culturally relevant creative work
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The Company
HQ: Montreal, Quebec
96 Employees

What We Do

inBeat is a performance-forward Creator Content Marketing Agency.

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