At FORMEL SKIN, we’re redefining how dermatological care is accessed. Combining medical excellence with cutting-edge technology to build a truly global online dermatology clinic. Having already delivered over one million treatments and backed by leading European health and consumer investors, we’ve recently joined forces with Voy to create one of the most ambitious health tech platforms globally. As we launch and scale new treatment categories in Germany, our growth ambitions are accelerating and building exceptional teams is central to making that happen.
As a Senior Performance Marketing Manager (m/w/d), you will play a key role in transforming performance marketing into a growth powerhouse. Your main focus will be on developing and executing data-driven, impactful strategies across multiple paid channels.
What you’ll be doing
Turn performance marketing into a growth powerhouse by bringing experience across Paid Social, Paid Search, Display/Video, Native, and Affiliates, with deep expertise in at least one core channel.
Build and execute bold strategies that combine data-driven rigor with creative problem-solving.
Lead campaign planning, execution, and optimization with relentless focus on measurable impact.
Transform complex data into sharp, actionable insights that drive fast and informed decision-making.
Drive creative strategy and testing: brief, iterate, and scale breakthrough concepts and formats.
Continuously test and optimize targeting, bidding, and messaging to unlock incremental growth.
Collaborate cross-functionally with brand, product, analytics, and creative teams to keep performance marketing at the heart of company growth.
Stay on the pulse of platform innovation and automation (AI, programmatic, attribution models) and translate it into growth opportunities.
What you need to shine
5+ years of hands-on performance marketing experience with deep expertise in one major channel:
- Paid Social (Meta, TikTok, Snapchat, etc.)
- Paid Search (Google Ads, Shopping, SEM)
A proven record of scaling campaigns and managing significant budgets in a high-growth environment.
Strong analytical firepower: fluent in performance metrics, attribution models, and data-driven decision-making.
Creative instincts and the curiosity to test, break patterns, and discover what truly works.
Proactive problem-solver with the speed, resilience, and adaptability to thrive in a fast-changing growth environment.
Strong English communication skills required; German is a plus.
Nice-to-haves: Experience across multiple channels, partner/network management, or programmatic platforms.
Why work with us?
Drive the future of growth in digital healthcare: At FORMEL SKIN, you’ll be at the forefront of scaling performance marketing in a high-impact healthtech environment. This is more than just a marketing role, it’s your chance to shape and execute strategies that directly influence how we acquire and engage patients at scale. Work alongside passionate experts, innovate across channels, and leave a lasting mark on how digital dermatology reaches and empowers people.
Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.
Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.
Skills Required
- 5+ years of hands-on performance marketing experience
- Deep expertise in at least one major channel (Paid Social or Paid Search)
- Proven record of scaling campaigns and managing significant budgets in a high-growth environment
- Fluent in performance metrics, attribution models, and data-driven decision-making
- Experience driving creative strategy, testing, and scaling concepts/formats
- Proactive problem-solver with speed, resilience, and adaptability
- Strong English communication skills
- German language skills
- Experience across multiple channels, partner/network management, or programmatic platforms
What We Do
FORMEL SKIN is a leading German teledermatology platform specializing in personalized dermatological treatment plans. It bridges the gap between medical expertise and everyday life by offering expert guidance and tailored medical treatments online. Through a digital platform involving questionnaires and photo analysis, patients are assigned a doctor who prescribes customized skincare products delivered directly to their homes.
