Role Summary
Cloudflare is looking for a high-energy, collaborative Senior Partner Marketing Manager to lead and scale our growth across the Nordics, Benelux, DACH, and UKI regions. You will be responsible for building and executing integrated marketing plans with our key regional partners to drive partner initiated pipeline and revenue growth.
The ideal candidate will be a seasoned self-starter with a proven track record of driving high-impact campaigns with key partners, partner sales, and internal marketing teams to deliver measurable results.
Role Responsibilities
- Collaborate closely with regional Directors of Partner Sales and Partner Account Managers to align marketing activities with regional targets and business priorities.
- Manage the Market Development Funds (MDF) for the region, ensuring strategic allocation, timely execution, and clear ROI reporting for all partner activities.
- Execute regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners.
- Deploy Global and EMEA campaigns in the region tailoring to the specific cultural and business nuances of Northern Europe and DACH.
- Monitor and analyze key performance indicators (KPIs) for partner programs, providing regular insights and optimization recommendations to the leadership team.
- Represent Cloudflare at regional partner events and industry conferences, serving as a brand ambassador and solution expert.
Role Requirements (Must-Have Skills)
- 8+ years of experience in B2B partner marketing or channel marketing within the SaaS, Cloud, or Cybersecurity industry.
- Proven track record of managing multi-country marketing programs, specifically across UKI, Nordics, Benelux, and DACH.
- Strong experience managing MDF and budgets, with a focus on data-driven decision-making and ROI analysis.
- Exceptional communication and presentation skills, with the ability to influence both internal stakeholders and external partner executives.
- Experience working cross-functionally with partner sales, marketing, technical, and sales teams.
- Demonstrated ability to work in a fast-paced environment, managing multiple projects simultaneously across different time zones.
- Ability to travel up to 20% (domestic and international) for partner meetings and events.
Nice-to-Have Skills *
- Professional fluency in German is highly preferred to support the DACH region effectively.
- Existing relationships with key regional partners and distributors.
- Experience using Salesforce, Tableau and marketing automation tools (e.g. Marketo) to track partner attribution.
- An interest in the technical foundations of the internet, online security and performance.
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What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business. Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
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We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
