Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place.
The Senior Partner Marketing Manager with Manhattan Associates is an integral part of the marketing team. This role will own and drive strategic co-marketing initiatives with Manhattan’s ecosystem of technology and consulting partners. This role combines strategic vision with hands-on execution — developing joint marketing plans, managing campaigns and accelerating revenue growth through partner channels.
You will collaborate cross-functionally with the alliances sales, and partner marketing teams to drive awareness, pipeline, and customer success through partnerships that extend Manhattan’s market leadership.
Duties and Responsibilities:
Partner Strategy & Enablement
- Develop and execute comprehensive marketing strategies for key partners, including technology services, cloud providers, systems integrators, and consultancies.
- Align partner marketing goals with Manhattan’s go-to-market strategy and regional priorities.
- Lead joint business planning and manage MDF (Market Development Funds) allocation to maximize ROI.
Campaign Development & Execution
- Create co-branded campaigns, events, and digital programs that drive awareness and pipeline growth.
- Coordinate product-focused webinars, joint thought leadership content, and customer success storytelling.
- Manage integrated campaigns from concept to metrics, ensuring flawless execution across channels.
Relationship Management
- Serve as the primary marketing liaison for strategic partners to foster strong, collaborative relationships.
- Collaborate with partner sales to align marketing efforts with joint revenue goals.
- Build internal advocacy for partner initiatives across Manhattan’s global marketing organization.
Analytics & Optimization
- Define KPIs for partner marketing success (pipeline, leads, engagement, and influence).
- Track and analyze program performance; provide insights and recommendations for continuous improvement.
- Prepare executive reports and partner performance summaries to inform leadership decisions.
Required:
- 7+ years of B2B marketing experience, with at least 3 years in partner or alliance marketing for a SaaS or enterprise software company.
- Proven success driving co-marketing initiatives with technology or consulting partners.
- Excellent project management and relationship-building skills.
- Ability to translate complex technical value propositions into compelling marketing narratives.
- Strong analytical mindset and proficiency with CRM, marketing automation, and analytics platforms.
Preferred
- Strong understanding of supply chain, retail, or commerce technology ecosystems.
- Experience with major cloud or enterprise partners (e.g., AWS, Google, Deloitte, Accenture, or similar).
- Background in demand generation and joint go-to-market planning.
- Bachelor’s degree in marketing, business, communications, or related field; MBA a plus.
- Located in Atlanta, GA
Scope of Impact/Degree of Independence
- Assists leadership to build strong relationships between Manhattan and partner sales and marketing teams and contributes in defining organizational goals and strategic plans.
- Partners well with sales and other members of the marketing team.
- Contributes actively to the success of a functional area.
Problem Complexity/Decision Making Authority
- Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company.
- Contributes as an active team member to assist development of strategy and direction for functional area.
Client Relationship Skills
- Interacts internally and externally with executive level management.
- Influences decision makers internally and externally.
Why Join Manhattan
- Lead marketing programs for one of the most respected brands in supply chain technology.
- Collaborate with world-class partners driving digital transformation across industries.
- Be part of a fast-moving, cloud-first organization that values innovation, integrity, and impact.
- Competitive compensation, flexible work environment, and professional growth opportunities.
#LI-GW1
At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique.
We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.
Top Skills
What We Do
For more than 30 years we have earned a reputation for building technology solutions that solve the most complex business problems in supply chain, inventory and omnichannel.
