At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Partner Marketing Manager to play a key role in our marketing team in NYC. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
As a Senior Partner Marketing Manager, you will support the development and execution of marketing strategies for GWI’s product partnerships. This role is pivotal in driving awareness and engagement across key partner ecosystems while ensuring the success of partnerships with high-profile companies in the SaaS sector. You will report into GWI's Head of Field Marketing and collaborate with cross-functional teams to drive impactful marketing initiatives.
Sounds great, what will I be doing?
- Collaborate with the strategic partnerships team to align on co-marketing initiatives and partnership goals.
- Lead the development of joint co-marketing plans with leading technology companies from launch and enablement to scalable revenue generation.
- Lead execution of multi-channel, co-branded partner programs, that deliver pipeline impact and partner engagement.
- Measure and optimize partner marketing program performance, track success metrics, and ensure alignment with broader business objectives.
- Support the growth of GWI’s partner ecosystem through innovative marketing campaigns and scalable program frameworks.
- Work closely with internal teams such as strategic partnerships, product management, project management, and marketing to ensure alignment on partnership goals and go to market strategies.
It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.
What do I need to bring with me?
You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:
- Extensive experience in partnership marketing for a SaaS company.
- Proven experience working within a mature partner marketing organization.
- Expertise in scaling partner marketing frameworks and building structured programs that drive growth and visibility.
- Strong understanding of data partnerships, particularly within the AI/ML space.
- Executive presence, excellent communication skills, and the ability to influence cross-functional teams and external stakeholders.
- Highly analytical and results-driven; comfortable with KPIs, dashboards, and campaign performance reporting.
- Ability to thrive in a fast-paced, dynamic, and growing scale-up environment.
Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.
What exactly is GWI?
GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits.
With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.
Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you
What’s in it for me?
You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:
🌴 Tons of days off: 23 days’ annual leave | End-of-year office closures | Paid sick leave
Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.
We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture.
We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger. That’s why we strive to make our offices - and our teams - as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.
The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark - whoever you are.
As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process. We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.#li-hybrid
Top Skills
What We Do
We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist).
The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform.
And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 48 countries – asking whoever you want, whatever you want.
We’re growing fast, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.
