Make an impact with NTT DATA
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.
The Senior Partner Alliances Marketing Specialist is a senior subject matter expert, focused on managing and optimizing marketing efforts related to partnerships and alliances.
This role plays a crucial role in collaborating with partner companies to create joint marketing initiatives that drive brand visibility, lead generation, and business growth.
- Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
- Contributes to planning and executes the Alliances Partner Annual and/or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
- Plans, coordinates, and executes joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
- Works with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
- Organizes and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
- Develops strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
- Collaborates with partners to share marketing data and insights, analyse campaign performance, and refine strategies.
- Creates and manages marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
- Utilises marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
- Enhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
- Works closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
- Performs any other related task as required.
- Advanced proficiency in various marketing disciplines, including campaign planning, content creation, and lead generation.
- Effective project management skills to coordinate and execute joint marketing initiatives within timelines and budgets.
- Excellent written and verbal communication skills to articulate partnership value propositions and convey marketing messages.
- Capability to analyze marketing data and metrics to measure the success of joint initiatives and optimize strategies.
- Ability to negotiating partnership agreements, contracts, and terms that benefit all parties.
- Team-oriented mindset with the ability to collaborate across different departments and functions.
- Advanced familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Understanding of the IT services industry, market trends, and customer needs to identify suitable partnership opportunities.
- Creative thinking to develop innovative joint marketing campaigns that stand out in the competitive landscape.
- Results-Orientated with the ability to focus on achieving measurable outcomes, such as increased brand visibility, lead generation, and revenue growth.
- Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field.
- Relevant certifications in partner management, marketing automation platforms (e.g., HubSpot, Market), or related areas is desirable.
- Advanced demonstrated experience in marketing roles, especially in B2B marketing, alliance management, or partner marketing.
- Advanced experience in managing or collaborating with partners in a B2B context, ideally within the IT services or technology sector.
- Advanced demonstrated experience in planning, executing, and measuring joint marketing campaigns with partner organizations.
- Advanced experience in management and development of partnership value propositions collateral
- Proven ability to manage multiple projects simultaneously, ensuring timely execution and successful outcomes.
- Advanced experience with marketing automation platforms, CRM systems, and analytics tools used to manage partner marketing campaigns.
- Advanced experience in analyzing marketing data and using insights to optimize joint marketing initiatives.
Workplace type:
Hybrid WorkingAbout NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune
Global 100. We are committed to accelerating client success and positively impacting society through
responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with
unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and
application services. Our consulting and industry solutions help organizations and society move
confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more
than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as
established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each
year in R&D.
Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
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Skills Required
- Bachelor's degree or equivalent in Marketing, Business, Communications, or related field.
- Advanced proficiency in campaign planning, content creation, and lead generation.
- Advanced experience in B2B marketing, alliance management, or partner marketing.
- Advanced experience planning, executing, and measuring joint marketing campaigns with partners.
- Advanced experience managing or collaborating with partners in a B2B context.
- Proven ability to manage multiple projects simultaneously and deliver on timelines and budgets.
- Advanced familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Effective project management skills to coordinate and execute joint marketing initiatives.
- Excellent written and verbal communication skills.
- Ability to analyze marketing data and metrics to measure success and optimize strategies.
- Ability to negotiate partnership agreements, contracts, and terms.
- Understanding of the IT services industry, market trends, and customer needs to identify partnership opportunities.
- Creative thinking to develop innovative joint marketing campaigns.
- Results-oriented with focus on measurable outcomes (brand visibility, lead generation, revenue growth).
- Relevant certifications in partner management or marketing automation (e.g., HubSpot, Market).
NTT DATA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NTT DATA and has not been reviewed or approved by NTT DATA.
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Fair & Transparent Compensation — Feedback suggests salary bands and grades are clearly defined, making ranges and promotion criteria easier to understand. Standardized HR processes provide visibility into levels across common delivery roles.
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Healthcare Strength — Feedback suggests the package includes comprehensive medical, dental, and vision options with HSA/FSA eligibility. Global materials emphasize comprehensive insurance and wellbeing as baseline offerings across regions.
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Wellbeing & Lifestyle Benefits — Flexible work options, including remote/hybrid arrangements, are highlighted as core benefits and can support work–life balance. Some delivery teams report more manageable hours than strategy consultancies, improving perceived value for time.
NTT DATA Insights
What We Do
NTT DATA, Inc. is a trusted global innovator of business and technology services. We're committed to helping clients innovate, optimize and transform for long-term success. Our R&D investments help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity
