Senior Pardot Campaign Developer

As a key member of the Martech Engineering team, the Campaign Developer is responsible for client/account specific technical implementation of digital marketing campaigns and offers to include messaging, offer, campaign, audience/segment setup and monitoring. This role works closely with the strategy, creative, and technical teams to execute full campaign flows across multiple channels cohesively.

Role and Responsibilities

• Assist CRM team in executing multi-channel strategies for driving customer relationships to increase customer acquisition and ongoing engagement
• Support and monitor large & complex brand campaigns
• Implement various third party, cross-channel campaigns, offers, audiences and messaging to include workflow, timelines, asset development and deadlines
• Develop communication cadence with strategy, creative, and technology teams to establish campaign production priorities, milestones and deadlines
• Configure campaigns, journeys and messages in tool according to provided campaign and journey business requirements
• QA and ensure all campaigns meet specifications outlined by strategist and client
• Serve as primary point of contact with internal/external teams for communication related to campaign, offer, audience and message setup and support
• Troubleshoot offers & campaigns by investigating setup, implementation, and end-to-end testing; working closely with product and technology team to escalate and communicate issues
• Assist with campaign calendar and work with strategist to secure timing of campaign launches
• Work closely with strategy and product team to test various scenarios and concepts 
• Create and refine operational processes & find new wasy to help the team scale
• Proactively recommend improvements on campaign execution based on platform capabilities and functionally
• Manage all reported issues and inquiries from internal and external sources with high attention to detail
• Ability to deliver on campaign deployments within a set project schedule, track progress and provide status to stakeholders.

Preferred Qualifications

• Bachelor’s Degree in Business, Communications,Technology, Marketing, Math or related field or equivalent experience
• HTML knowledge required, as well as knowledge of best practices related to digital message rendering across email clients and devices
• Knowledge and certification related to a plus
• Detail-oriented with exceptional organizational skills and the ability to prioritize, monitor, and manage personal workload and multiple projects/clients
• Eagerness to learn multiple platforms and their capabilities/limitations
• Strong ability to communicate verbally and written with internal and external clients maintaining strong relationships
• Ability to quickly adjust to shifting priorities and strong trouble-shooting skills
• Ability to work both in a team setting and independently environments
• Adaptable and solution-focused
• Willingness to be on call for any QA support outside of business hours