Senior Paid Social Specialist

About the teamThe Zillow Social Marketing team drives brand and business impact through best-in-class, data-driven social marketing. We sit at the intersection of brand storytelling, performance marketing, innovation, and cultural relevance. We partner cross-functionally across Brand, Creative, Product Marketing, Paid Marketing, Data Science, Communications, and external brand partners to build social programs that influence perception, drive measurable outcomes, and elevate Zillow’s leadership in the category.

About the role

We are seeking a strategic Senior Paid Social Specialist to own and evolve our paid social ecosystem across multiple lines of business. This role goes beyond campaign execution — We're looking for a thought leader who drives innovation, strengthens measurement rigor, and partners cross-functionally to inform business decisions.

You will manage a paid social budget across Brand, Buyer, Renter, and Agent initiatives, ensuring investment decisions are rooted in insight, aligned to business strategy, and optimized for both short- and long-term impact.

This role requires a strong strategic thinker who can:

• Translate complex performance data into clear, compelling narratives

• Drive experimentation frameworks and innovation roadmaps

• Elevate cross-organizational social best practices

• Clearly articulate what is working, what is not, and what needs to change

• Present performance insights and recommendations to cross-functional stakeholders and leadership

What You’ll Do:

Strategic Paid Social Ownership

• Own and manage a multi-million dollar annual paid social budget across multiple lines of business.

• Develop full-funnel paid social strategies aligned to brand and business objectives.

• Lead cross-channel media planning across Meta, TikTok, YouTube, Reddit, LinkedIn and emerging platforms.

• Identify white space opportunities and lead innovation pilots to evolve Zillow’s paid social approach.

• Serve as a thought leader on paid social best practices, trends, and platform evolution.

Measurement & Insights Strategy

• Architect and evolve measurement frameworks, including:

  • Pixel placement strategy and governance

  • Conversion tracking and attribution modeling

  • Brand Lift Studies

  • Incrementality testing

  • A/B testing frameworks

  • Platform-native and third-party measurement solutions

• Drive rigorous experimentation roadmaps across campaigns.

• Synthesize data across sources (platform reporting, site analytics, brand studies, incrementality results) into actionable insights.

• Translate performance data into clear, business-relevant insights that inform investment decisions and optimization strategies.

Cross-Functional & Brand Partnership Leadership

• Partner closely with Brand, Creative, Influencer, Product Marketing, and Paid Marketing teams to ensure cohesive, best-in-class social campaigns.

• Drive alignment between owned, earned, influencer, and paid strategies.

• Collaborate with brand partners and external agencies to elevate Zillow’s social presence and measurement sophistication.

• Influence cross-org standards for social measurement, reporting, and execution.

Innovation & Continuous Improvement

• Proactively identify areas of underperformance and define corrective action plans.

• Lead post-campaign retrospectives focused on learning, not just reporting.

• Pilot emerging tools, platforms, and measurement methodologies.

• Champion operational improvements that increase efficiency and effectiveness across the paid social function.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $83,200.00 - $132,800.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $79,000.00 - $126,200.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 5+ years of experience in digital marketing with deep expertise in paid social strategy and execution.

• Demonstrated experience managing multi-million dollar budgets across multiple business objectives.

• Advanced understanding of:

  • Pixel implementation and tracking architecture

  • Brand lift studies and survey-based measurement

  • Incrementality testing

  • Attribution models

  • A/B and multivariate testing methodologies

• Strong proficiency in platform ad managers (Meta, TikTok, YouTube, LinkedIn, etc.) and enterprise social management platforms, specifically Sprinklr.

• Required: Hands-on experience managing paid social campaigns within Sprinklr, including campaign setup, optimization, reporting, and governance.

• Advanced analytical skills with the ability to synthesize large, complex datasets into strategic insights.

• Comfortable presenting performance insights to cross-functional stakeholders and leadership audiences.

• Strong storytelling ability — able to translate performance metrics into clear business implications.

• Proven ability to operate as a strategic thinker, not just an operator.

• Demonstrated thought leadership and a track record of driving innovation and change.

• Highly collaborative, able to influence without authority across cross-functional teams.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.