Senior Paid Social Specialist (div/f/m)

This role is part of our Growth marketing team. We deliver end to end data driven campaigns which foster both creativity and performance. Our specialty is creative, digital communications that drives performance, boost brand awareness, and shift market share for our clients including eBay, Douglas, Aldi, Smart, and more! Our team in Germany is the only agency that combines technology, creativity and data to really make our clients grow.

JOB PURPOSE

We are looking for a Senior Paid Social Specialist (div/f/m) who is characterized by a high degree of openness and empathy and who is burning to further develop and, above all, to contribute his/her passion in the field of performance marketing / Paid Social.

KEY RESPONSIBILITIES

• Strategic development, set-up and optimization of complex paid social campaigns across social media platforms
• Analyzing campaign data and generating reports to provide insights and recommendations for clients 
• Regularly monitoring and optimising performance metrics and optimizing campaigns, ensuring goals & KPIs alignment and client satisfaction
• Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
• Identifying and define target audiences for effective ad targeting
• Collaborating with design teams to create compelling visuals or videos for ad campaigns
• Design & implementation of testing roadmaps & paid social strategies
• Implementing and configuring conversion tracking mechanisms, such as pixels or tags, to measure campaign success
• Implementing A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
• Managing shop feeds, f.e. Through Productsup
• Guidance and training of junior colleagues

WHAT WE ARE LOOKING FOR

• Several years of experience in hands-on paid social projects
• An in-depth knowledge of data and analysis  with the help of Excel, Pivot and platform data
• Tech enthusiast and a person with a hands-on mentality with the eagerness to solve any problem
• Open-minded and never stop learning in an ever changing environment
• Great communication skills for working with cross-functional teams, clients, and stakeholders
• A proven track record in leading complex projects & making them successful
• Have great presentation skills, you are concise and on point
• Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
• Passion for Paid Social and are always up to date for news and trends 
• Great understanding of numbers and KPIs and are able to control complex campaign set ups, budgets and results
• Able to implement paid social strategies aligned with business goals, target audience, and budget
• Able to effectively allocate and manage campaign budgets to achieve desired outcomes

WE OFFER

• Company pension scheme
• Flexible working hours, working from home and abroad work
• Lease bike options / JobRad 
• Health & Wellbeing -  you have free, anonymous and unlimited access to 1-on-1 online coaching and mindfulness consultations with psychologists via chat, phone or video call 
• Personal development allowance to support your growth and continuous learning
• €30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport
• Future Bens - We cooperate with FutureBens and offer you exclusive access to sustainable, healthy products at attractive deals
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.