Digital Marketing Executive (12 month FTC)

Overview Of Role

Global is home to some of the UK’s biggest and best-loved media brands – from Heart, Capital and Radio X, to our Global Player app, to our podcast slate, which includes The News Agents and My Therapist Ghosted Me.

Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web, on TV, in car and on smart speakers.

As Digital Marketing Executive, you will be responsible for end-to-end management of Digital conversion campaigns to support the growth of Global’s radio brands and subscriptions products across app and audio.

This is a hands-on marketing role for someone with an understanding of digital marketing and paid social, from briefing campaign creative and overseeing production of assets, to campaign planning, execution, optimisation and reporting. We’re looking for a commercially savvy marketer with an understanding of performance marketing.

You’ll work closely with Global’s Marketing, Digital, Broadcasting & Content, Acquisitions, Product, Subscriptions and Lifecycle Marketing teams, you will contribute to the strategy and execution for converting users into paid subscribers, with a focus on compelling paid social and conversion campaigns.

Your Role: Digital Marketing Executive

This 12-month fixed-term role will lead paid social and conversion campaigns that grow Global’s radio brands and subscription products across app and audio. You’ll combine strong creative judgement with hands-on campaign delivery, optimisation and reporting to help turn engaged audiences into subscribers.

As a Digital Marketing Executive at Global, you will:

Key Responsibilities

• Paid social campaign delivery: Lead the day-to-day delivery of conversion-led paid social campaigns, including audience targeting, retargeting and lookalike activity. Manage campaign set-up, approvals, timelines and channel-specific execution, ensuring activity complements owned channels and in-platform touchpoints.
• Creative briefing and production: Own creative briefing for subscription and acquisition campaigns from ideation to final delivery. Work with Design, Video and other creative teams to produce clear, relevant assets that reflect the proposition, audience, brand and platform requirements.
• Cross-functional campaign planning: Partner with Subscriptions, Acquisitions, Product, CRM, Broadcasting & Content, Commercial and Lifecycle Marketing teams to turn offers and content moments into compelling campaigns. Help define audience segments, messaging and channel plans.
• Performance, insight and optimisation: Monitor campaign performance and subscription marketing metrics across app, web and podcast activity. Support with tracking and attribution, use insight to improve creative and campaign effectiveness, and share clear reporting and recommendations with stakeholders.
  

What You’ll Love About This Role
Think Big: Help shape how audiences discover and experience some of the UK’s best-loved audio brands.
Own It: Take meaningful ownership of paid social campaigns and contribute across the subscription journey.
Keep it Simple: Focus on clear messaging, effective execution and practical improvements in a fast-moving environment.
Better Together: Work closely with teams across Product, Content, CRM, Creative, Commercial and Digital.

What Success Looks Like
In your first few months, you’ll have:

• Built strong relationships with key teams and stakeholders across the business.
• Developed a strong understanding of Global Player, Global’s brands and the subscription proposition.
• Taken ownership of creative briefing, campaign planning, delivery, reporting and optimisation.
• Delivered subscription marketing campaigns across key products.
• Introduced useful structure and insight to testing, reporting and optimisation.
  

What You’ll Need

• Social Media expertise: Experience delivering social campaigns, with an understanding of conversion activity and how it complements lifecycle marketing.
• Creative judgement: A strong eye for effective paid social creative, with experience writing briefs and overseeing asset production from start to finish.
• Performance mindset: Confidence using data to track performance and identify optimisation opportunities.
• Organisation and collaboration: The ability to manage multiple workstreams, communicate clearly and work effectively with a broad range of stakeholders.
• Additional experience: Experience using ad serving platforms such Meta ads & Google is preferred. 
• Audience passion: An interest in podcasts, radio and the evolving audio landscape.