About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About The Goat Agency
Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we’ve been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we’re the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you’ll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. We treat influencer marketing as a full-funnel channel, supported by data, strategy, creativity, paid media, and best-in-class measurement.
About the Opportunity
As part of our Paid Social Team you will be responsible for the creation, implementation and optimization of ad campaigns for one of the biggest brands in the world. You’ll work with budgets into the millions, working on some of the largest Advertising campaigns across all the Social Media platforms.
Key Responsibilities
- Being responsible for the day-to-day paid media management of our large portfolio of campaigns
- Mentoring less experienced members of the Paid and Campaign delivery team
- Optimizing social campaigns across multiple campaigns across all channels
- Being data-focused and mathematically inclined
- Displaying creativity when using ad tools
- Staying up-to-date with industry trends and platform updates to constantly improve our paid social strategies.
- Driving ROI and trackable conversions not just to amplify views
- Tracking conversion and pixel implementation
- Explaining a paid strategy to clients
- Working well in teams and thriving under pressure
- Working on proposals for prospective clients by identifying strategies for each brand and their target audience
- Attending pitches for prospective clients and assisting the client services team in selling paid media services
- Taking responsibility for ensuring numerous KPIs are hit and paid media campaigns are delivered
- Overseeing and managing large budgets on multiple social campaigns
- Reporting on campaigns and liaising with account managers to ensure the client is happy with results
Role Requirements
- A minimum of 4 years of experience in digital marketing with a focus on paid social campaigns, preferably in a leadership or managerial role.
- A proven track record of success in developing and executing effective paid social strategies that drive results for clients.
- In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Perks Of Joining The Herd
- Regular social events and clubs.
- $600 WorkWell benefit.
- Top-of-the-line MacBook.
- Hybrid working and flexible hours.
- Medical, dental and vision coverage, plus 401k with company match.
- 15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.
- Real opportunities for growth across the paid social team.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
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Skills Required
- Minimum 4 years of experience in digital marketing with a focus on paid social campaigns
- Proven track record of success in developing and executing effective paid social strategies
- In-depth knowledge of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok
WPP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.
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Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
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Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
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Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.
WPP Insights
What We Do
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
