Senior Paid Social Manager

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. 

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.

As Senior Paid Social Manager, you will own the execution and optimization of Meta (Facebook & Instagram) paid social campaigns, driving measurable growth and effectiveness for GetYourGuide. You will leverage advanced platform features, automation, and robust incrementality testing to identify and scale high-impact tactics.

Working in a data-driven, fast-paced environment, you will continuously test new approaches, analyze results, and partner with analytics and growth teams to ensure Meta remains a key growth engine in our marketing mix.

• Meta Channel Execution:
  Lead the end-to-end setup, management, optimisation and support on the strategy of Meta campaigns for web and app, across multiple objectives.
• Innovation & Advanced Optimisation:
  Continuously test and implement new Meta features, automation solutions, and advanced bidding strategies; focus on rapid adoption of platform innovations.
• Incrementality & Lift:
  Develop, execute, and analyse incrementality tests and lift studies to identify and scale tactics that drive real business impact.
• Performance Analysis:
  Translate campaign and testing data into actionable insights, regularly share findings and recommendations with key stakeholders.
• Process & Workflow Excellence:
  Streamline and document operational processes to ensure campaign quality, efficiency, and scalability.

• 4-6 years of hands-on Meta (Facebook & Instagram) campaign management and optimization.
• Deep knowledge of Meta’s automation, advanced bidding strategies, campaign measurement, and platform innovations.
• Demonstrated expertise using incrementality and lift testing for channel optimization.
• Analytical mindset; able to interpret data and generate actionable business insights.
• Experience with reporting or analytics tools such as Looker, Databricks, or similar.
• Skilled user of Smartly or similar campaign management platforms.
• Excellent communicator and collaborator.
• Fluent in English (other languages a plus).
• Based in or willing to relocate to Berlin (hybrid: 3+ days/week in office).

• Experience with other paid social platforms (TikTok, Pinterest, Reddit, Snapchat, etc.).
• Background in travel, e-commerce, or digital marketplaces.
• Familiarity with programmatic or broader digital marketing innovation.

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at [email protected].

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application. 

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