About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Agency: WPP Media
Discipline: Paid Social
Location: London (Hybrid)
Reporting to: Paid Social Account Manager
Role Overview
The Paid Social Senior Account Executive is a key delivery role within WPP Media’s Paid Social team. Sitting between Account Executives and Account Managers, this role takes greater ownership of campaign activation, optimisation, and client delivery while supporting junior team members.
The Senior Account Executive is expected to operate with confidence across platforms, contribute meaningfully to performance strategy, and play an active role in maintaining high standards of quality, efficiency, and service across accounts.
Key ResponsibilitiesPaid Social Activation & Optimisation
- Own the end‑to‑end activation of paid social campaigns across platforms including Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X.
- Manage campaign build, trafficking, QA, optimisation, and budget pacing with minimal supervision.
- Identify performance trends and proactively implement optimisation recommendations to improve results against KPIs.
- Ensure campaigns are delivered accurately, on time, and in line with platform and internal best practices.
Performance & Reporting
- Produce high‑quality weekly and monthly performance reports, clearly articulating results, insights, and next steps.
- Analyse performance data to identify opportunities for optimisation, testing, and strategic improvement.
- Deliver clear performance updates to internal stakeholders and support Account Managers in client readouts.
Client & Account Support
- Act as a trusted day‑to‑day contact for clients, supporting Account Managers with communication and delivery.
- Respond confidently to client requests and contribute to problem‑solving and recommendations.
- Support campaign planning and briefing processes by providing platform‑led insights and feasibility guidance.
Team Collaboration & Development
- Support and mentor Account Executives, providing guidance on activation, QA, and best practice.
- Contribute to team knowledge sharing, documentation, and continuous improvement initiatives.
- Work collaboratively with planning, creative, and analytics teams to ensure seamless delivery across channels.
Skills & ExperienceEssential
- Strong experience activating and optimising paid social campaigns in an agency or performance marketing environment.
- Hands‑on expertise across major paid social platforms, particularly Meta and TikTok.
- Solid understanding of performance metrics, optimisation levers, and testing approaches.
- Excellent attention to detail, organisation, and time management skills.
- Confident communicator with the ability to explain performance clearly and concisely.
Desirable
- Experience supporting or mentoring junior team members.
- Platform certifications (Meta, TikTok, etc.).
- Experience working across multiple clients or complex accounts.
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Skills Required
- Strong experience activating and optimising paid social campaigns in an agency or performance marketing environment
- Hands-on expertise across major paid social platforms, particularly Meta and TikTok
- Solid understanding of performance metrics, optimisation levers, and testing approaches
- Excellent attention to detail, organisation, and time management skills
- Confident communication skills, including the ability to explain performance clearly and concisely
- Experience supporting or mentoring junior team members
- Platform certifications such as Meta or TikTok certifications
- Experience working across multiple clients or complex accounts
WPP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.
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Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
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Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
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Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.
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What We Do
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
