As Senior Search Strategist, you’ll work as part of an integrated SEO/SEM team to develop holistic search strategy. You will manage the creation, execution, and optimization of paid search campaigns, acting as the strategic SEM lead and advisor for a major national brand.
This role will provide leadership and expertise in account structure and setup, ongoing budget and bid management, and continuous performance optimization. You’ll collaborate across multiple teams and disciplines, present data-driven insights and performance reporting to clients. You’ll be responsible for defining and communicating SEM goals, maintaining client satisfaction, and educating internal and external teams on future priorities and opportunities.
You Will
- Work as part of an integrated SEO/SEM team, aligning paid and organic search strategies to reduce costs while maximizing holistic search performance
- Lead the ongoing development, execution, and optimization of SEM strategy for a major global brand
- Own the day-to-day management of multiple campaigns with 1,000+ keywords and $1M+ spend
- Manage budget pacing, campaign setup, account structure, bid strategy, ongoing performance optimization, testing strategy, and anomaly troubleshooting
- Develop consistent account processes and procedures
- Communicate paid search best practices in a concise, easy-to-understand way
- Monitor and analyze performance
- Deliver actionable insights to clients through insightful, visually compelling reports (including implications and strategic recommendations)
- Identify market and consumer trends, telling a story with search data
- Run iterative testing strategies to drive incremental performance lifts
- Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis
- Define swim lanes and collaborate with other agencies to avoid cannibalization
- Conduct regular SEM audits and competitive analyses
- Merchandise success stories and identify net-new opportunities to drive performance
- Provide data-driven insights and recommendations to refine our strategy and improve campaign performance
- Be the SEM point of contact for clients
- Stay on top of the latest trends in the search landscape, keeping clients educated and adapting our strategies as needed in response
You have:
- 4+ years of hands-on search marketing/SEM/paid search experience
- Proven results increasing traffic, conversions, and revenue from SEM/paid search campaigns
- High proficiency in Google/Bing Ads, Google Analytics, Google Tag Manager, and Google Ads Editor
- Experience managing long-term SEM strategies with multiple campaigns and monthly budgets of $500k+
- Google Ads certification
- Deep understanding of search bidding strategies, automation tools, keyword selection, prospecting vs. retargeting
- Ability to react quickly, assess, and implement solutions
- Strong presentation and storytelling skills, including data visualization
- Excellent analytical abilities with high attention to detail
- Experience analyzing data to uncover insights and identify opportunities
- Passion for staying current in a rapidly evolving digital environment, leveraging new tools and techniques to gain a competitive edge
Extra Points
- Experience with Discovery, YouTube/Video, Display, Shopping/PLAs, and Social campaigns a plus
- Experience with additional search tools such as Search Ads 360, Spyfu, Adgooroo, Marin, Skai, or Google Merchant Center a plus
- Experience with Google Data Studio and other data visualization tools (e.g Tableau) a plus
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Six free therapy sessions
- Access to online services for families and new parents
- Extensive winter holiday office closures
- Diversity and Inclusion Board with 12 affinity groups
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$80,000—$95,000 CAD
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
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