Role: Paid Search Team Lead - SEM - Google Ads - Automotive
Employment Type: Full-Time
Travel: none
About The Role
As the Paid Search Team Lead at Make & Model Marketing, you'll lead our team of Paid Search Specialists and Junior Specialists managing paid advertising campaigns across Google Ads for our automotive dealership clients.
This role combines hands-on account management with team leadership. You'll manage a limited book of client accounts yourself while guiding and supporting the team day to day. You'll also make sure campaigns are built and managed consistently across all of our clients and find ways to improve and streamline how the team works. You'll work closely with account managers and internal teams so that client goals, creative assets, and compliance, brand, and co-op guidelines are handled smoothly from start to finish.
You'll set the standard for quality on the team. That means bringing strong strategic judgment, keeping up with platform changes and new campaign types, and helping the team turn that knowledge into consistent results.
Requirements:
- Minimum 3 years of hands-on experience managing paid search campaigns across Google Ads
- Microsoft Ads, and Meta (Facebook/Instagram) Ads experience is a plus, but not required
- Deep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and performance optimization
- Strong experience analyzing paid media performance using Google Analytics and other reporting platforms
- Strong understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS, etc.) and how to translate data into actionable insights
- Excellent organizational and time management skills
- Ability to communicate clearly and collaborate in a fast-paced, detail-oriented environment
Responsibilities:
- Lead, support, and develop a team of Paid Search Specialists and Junior Specialists
- Maintain consistent campaign setup, management, and quality standards across all client accounts
- Monitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunities
- Provide recommendations for budget allocation, bidding strategies, and campaign enhancements
- Collaborate with account managers and internal teams to manage the workflow of creative assets and ensure campaigns meet brand, compliance, and co-op guidelines
- Stay current with platform updates, industry trends, and best practices, and share that knowledge with the team
Compensation and Benefits
- Your final compensation will be determined by your experience level and skillset
- Compensation is reviewed annually
- Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
- Simple IRA + 3% Matching Opportunity
- 10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company
- Paid Holidays
- Continuous Training Opportunities
- Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 7:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours
Skills Required
- Minimum 4-5 years of hands-on experience managing paid search campaigns across Google Ads, Microsoft Ads, and Meta
- Experience leading, mentoring, or training paid media team members
- Deep working knowledge of paid search platforms, campaign types, bidding strategies, audience targeting, and performance optimization
- Strong experience analyzing paid media performance using Google Analytics and other reporting platforms
- Strong understanding of paid search KPIs, including CTR, CPC, conversion rate, and ROAS
- Proficiency in Google Workspace and Microsoft Office
- Excellent organizational and time management skills
- Ability to communicate clearly and collaborate in a fast-paced, detail-oriented environment
- Client-facing experience
- Strong project management skills and ability to track multiple moving pieces
What We Do
Make & Model Marketing is an automotive digital marketing agency based in Cleveland, OH. We offer digital presence management to make sure you present your dealership the way you want to be seen by customers. We do this by providing analysis, strategy, and creatives services. Our founders have spent their entire lives in the automotive industry and hope to bring their digital marketing and automotive retail knowledge to your dealership.
