LaunchDarkly is seeking a Senior Paid Search Marketing Manager to join our team. This person will report to the Director of Digital Marketing and own, develop, and execute our paid search channels to support worldwide demand generation objectives to deliver qualified opportunities to our sales pipeline.
Responsibilities:- Track pacing and paid search budgets across different Google and Bing
- Monitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders
- Identify trends and insights and optimize spend and performance based on the insights
- Execute paid search optimizations including ad copy tests and keyword management, bid adjustments
- Plan, implement, and measure experiments and conversion tests
- Collaborate with internal teams to build landing pages and optimize user experience
- Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with the SEO team to align on content and keyword strategy
- 5+ years of experience in B2B SaaS digital marketing, specifically paid search
- Global campaign management experience, ideally in multiple languages
- Experience with various campaign types: Search, Display (GDN), Video (YouTube), Performance Max, and Demand Generation
- Strong analytical skills and proficiency in data-driven decision-making
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Exceptional writing and editing skills with a keen eye for detail
- Proficiency in tools like Salesforce, Marketo, Looker, and Google Analytics
Pay:
Target pay ranges based on Geographic Zones* for Level 4:
- Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $133,000 - $182,000**
- Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $119,000 - $164,000**
- Zone 3: All other US locations - $113,000 - $155,000**
LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.
*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.
The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:
- Improving the velocity and stability of software releases, without the fear of end customer outages
- Delivering targeted experiences by easily personalizing features to customer cohorts
- Maximizing the business impact of every feature through the ability to experiment and optimize
- Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
- Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability
At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected].
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Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.
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What We Do
LaunchDarkly isn’t just a leader in feature management — it’s the first scalable feature management platform. Feature management allows development teams to innovate faster by fundamentally transforming how software is delivered to customers. With the ability to gradually release new software features to any segment of users on any platform, DevOps teams can standardize safe releases at scale, accelerate their journey to the cloud and collaborate more effectively with business teams.
Today, LaunchDarkly deploys peaks of 20 trillion feature flags a day, and that number continues to grow. Founded in 2014 in Oakland, California by Edith Harbaugh and John Kodumal, LaunchDarkly has been named on the Forbes Cloud 100 list, InfoWorld’s 2021 Technology of the Year list, and the Enterprise Tech 30 list.
At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.
Why Work With Us
We're Oakland-based but Remote-first and have one of the few women CEOs in our industry.
Top reasons to work at LaunchDarkly:
Great work/life balance and unlimited PTO, Awesome culture and human-centric values, Product is a "Need to have": Category leader in Feature Management, Competitive Pay and Healthcare Benefits, Pre-IPO Stock
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