Senior Paid Search Marketing Manager (f/m/d)

At FORMEL SKIN, we’re redefining how dermatological care is accessed. Combining medical excellence with cutting-edge technology to build a truly global online dermatology clinic. Having already delivered over one million treatments and backed by leading European health and consumer investors, we’ve recently joined forces with Voy to create one of the most ambitious health tech platforms globally. As we launch and scale new treatment categories in Germany, our growth ambitions are accelerating and building exceptional teams is central to making that happen.
What you’ll be doing

• Own and scale the Paid Search channel end-to-end, turning it into a key growth driver for the business.

• Restructure, rebuild, and optimize accounts to reflect best practices and “what great looks like.”

• Build and execute a clear testing roadmap: from keywords and audiences to bidding strategies and ad copy.

• Lead the charge on account health: continuous clean-up, smart audience segmentation, and automation where it drives value.

• Transform complex data into sharp insights that power fast decision-making and measurable results.

• Collaborate with cross-functional teams (brand, product, analytics, media) to ensure search is fully integrated into the growth engine.

What you need to shine

• 5+ years of hands-on Paid Search experience with a proven track record of scaling accounts and budgets.

• Deep expertise in Google Ads, Shopping, and SEM best practices, with the curiosity to keep pushing beyond the obvious.

• Analytical firepower: Fluent in data, comfortable with attribution models, and obsessed with performance metrics.

• Creative mindset for building and testing ad copy that cuts through and converts.

• Ability to thrive in a fast-paced, high-growth environment where speed and precision matter.

• A proactive problem-solver who can balance operational excellence with bold, strategic thinking.

• Fluency in English and German
  

Why work with us?

• Benefits designed to support you: Every candidate is unique, and we’re committed to supporting your individual needs and ambitions. Our benefits package includes 28 days of vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, a hybrid work setup, and the option to work remotely for up to four weeks within the EU.

• Drive the future of growth in digital healthcare: At FORMEL SKIN, you’ll be at the forefront of scaling performance marketing in a high-impact healthtech environment. This is more than just a marketing role, it’s your chance to shape and execute strategies that directly influence how we acquire and engage patients at scale. Work alongside passionate experts, innovate across channels, and leave a lasting mark on how digital dermatology reaches and empowers people.

• Building a great team together: At FORMEL SKIN, we believe that strong teams are built on trust, collaboration, and shared ambition. You’ll be part of a passionate, international group of people who care deeply about what they build. Supported by regular company events, a team event budget, and employee referral bonuses that help us grow together.