Senior Paid Search Manager

Velocity Global offers the most unified, tech-enabled, and customer service-driven global workforce management, ensuring smooth, reliable operations across countries, roles, and workforce types so businesses can navigate complexity with confidence, deliver strong results, and stay ahead. We help you expand your business into new markets without the complexity of setting up entities. We hire, pay, and manage your workforce across 185+ countries with our AI-powered global Workforce Technology platform.

At Velocity Global, we're shaping a world-class brand that transforms perception and drives awareness of our mission to make opportunity borderless for people everywhere. We're seeking a seasoned storyteller with strong product marketing knowledge who can distill key narratives from complex concepts into impactful, thought-provoking content that resonates with diverse audiences. To succeed in this role, you'll need to quickly understand our business, and effectively manage cross-functional approvals and workflows.

The Senior Paid Search Manager will be responsible for overseeing the day-to-day management of paid search marketing initiatives, with a focus on strategy development for dedicated accounts. They will function at a highly efficient level, utilizing advanced execution skills and maintaining relationships with key clients. The role involves increasing responsibility and accountability for campaign execution, as well as providing opportunities for mentoring junior team members.

You Will:

• Lead the supervision of paid search programs, including strategic approaches, bid recommendations, execution details, budgets/accounting, and overall goal achievement with minimal supervision.
• Develop positive relationships within the search community, vendors, and Directors to ensure optimal service levels and results.
• Develop keyword lists using identified brand territory and review industry, proprietary, and agency tools. Build and analyze keyword lists, analyze search volume, and make recommendations.
• Write initial drafts of ad creative text ads based on briefing materials, website content, and direction.
• Traffic, upload, and QA keywords, utilizing the Bid Management Tool process.
• Interface daily with direct search teams, engines, and platforms to ensure continuous performance and diagnostic checks.
• Run reports as requested in Bid Management Platform and engine UIs, including tracking reports and invoice reconciliation.
• Provide alerts of under or overspend and pacing of the account.
• Create Excel pivot tables, formulas, graphs, and charts to monitor, track, and evaluate campaign performance analytics based on KPI targets and baselines.
• Complete budget tracking documents and review them with management.
• Stay current on industry trends and updates regarding tools and User Interfaces (e.g., AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
• Build or assist in crafting POVs, standard methodologies, and key process documentation.
• Define and implement campaign strategy, working closely with other internal departments to develop fully integrated search campaigns.

You Have:

• 6 or more years of experience in paid search management.
• Proven track record of managing successful paid search campaigns and achieving performance goals.
• Experience with bid management tools and analytics platforms.

#LI-hybrid

We are dedicated to fostering diversity and inclusion across our organization, embracing the rich tapestry of cultures, backgrounds, and perspectives that our global team brings together in offices around the world. Velocity Global is an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request.

Velocity Global offers a range of benefits tailored to the location and type of role. A general benefits overview is below:

• Flexible Time Off + Parental Leave
• Health and Dental Insurance (where applicable)
• Retirement Savings + Employee Incentive Plan
• WFH Stipend
• Company Bonus + Spot Bonuses (if eligible)

Please visit our career page for more information.