Senior Paid Media Specialist

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. 

Position Overview:
The Sr. Paid Media Specialist is a crucial member of the marketing team, responsible for the daily execution of various media programs. This role focuses on implementing and deploying campaigns across primarily paid digital channels, with a strong emphasis on driving measurable results through meticulous execution. 
Job Qualifications:

• Bachelor’s Degree in Marketing or Business Administration, or 4 years of comparable experience, required

• 4+ years of experience in paid media or digital marketing, specifically in digital media required.

• Excellent written and verbal communication skills

• Creative thinking and the ability to translate ideas into actionable plans

• Proven ability to work collaboratively in a team and manage multiple projects simultaneously

• Above average analytics skills, with demonstrated ability to manage complexity of multiple data sets, deadlines and deliverables

• Multi-unit QSR or retail experience, preferred

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Location Requirement: 
This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.
Skills:

• Detail orientation 

• Project management

• Business curiosity 

• Communication (written/verbal)

• Data analysis, including budget and KPIs

• Collaboration

• Adaptability 

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Key Result Areas (KRAs):
Support paid media efforts, including asset management & trafficking, budget flowcharts, and agency coordination ​

• Develop, execute, and optimize paid digital advertising campaigns across various channels (e.g., search, social, display, programmatic) to drive customer acquisition, conversion, and retention.

• Conduct A/B testing on campaign elements (e.g., ad copy, visuals, landing pages, targeting) to identify best practices and continuously improve campaign performance.

• Collaborate cross-functionally with creative teams to ensure campaign assets are aligned with brand guidelines and campaign objectives.

• Ensure all assets are delivered to agency on time for media flights, including leading any in-flight modification of messaging strategy / versioning as needed

• Other duties, as assigned

Assist in monitoring  campaign performance, tracking accuracy, and budget allocation by optimizing spend against core KPIs

• Monitor and report on the performance of campaigns, measuring ROI and key performance indicators, making recommendations for improvement

• Analyze agency reporting on campaign effectiveness and propose recommendations for improvement by media channel

• Manage agency in producing detailed, regular status and budget reports

• Assist with monthly budget breakouts and accurate invoice coding

• Ensure accuracy of budget and KPI reports with agency and make process recommendations to address any gaps 

• Other duties as assigned

Conduct market and performance analysis, and trends assessment:

• Analyze market trends, competitor activities, paid media dynamics habits to inform campaign strategies

• Activate, execute, measure promos & media support for regional activations. 

• Make data-driven recommendations to enhance future campaigns and tactics

• Conduct in-depth analysis of market trends related to paid media

• Package key learnings for marketing stakeholders, particularly brand and creative team, to stay abreast of what’s working / not by media channel

• Monitor competitive advertising creative, local marketing efforts and spend trends

• Other duties as assigned

Physical Requirements:

• In-Office Environment: Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions

• Must be able to collaborate in-person with occasional impromptu in-person meetings

• Office Conditions: Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels

• Mobility: Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches. Must be able to occasionally move or lift office items up to 25 pounds

• Hearing Requirements: Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls. Use of hearing aids or other assistive devices is acceptable if needed.

• Reading and Writing Proficiency: Ability to read and write in English is essential for processing documents, drafting reports, and following up on necessary actions. Proficiency in written communication is required to handle job-related tasks effectively.

• Vision Requirements: Vision must be adequate or correctable to perform essential job duties, such as reading documents on a computer screen and using other visual tools. Use of corrective lenses or other measures to meet visual requirements is expected if needed.

• Technology Proficiency: Must be proficient in operating a computer and other office productivity tools such as printers, scanners, and collaboration software.

• Effective Communication: Must possess strong verbal and written communication skills to interact effectively with team members, clients, and other stakeholders via email, video conferencing, and other in office communication tools.

Compensation:

DOE

If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!