Senior Paid Media Specialist

Your Responsibilities:

• Assist alongside Paid Media Specialist and Senior Manager, Paid Media in the development and execution of full-funnel seasonal paid media campaigns designed to achieve marketing and business KPIs. Media channels including paid social (Meta, TikTok, YouTube, etc.), programmatic display/video, OTT/CTV, OOH, TV, and other tactics as needed to prospect and retarget runners to drive consideration and conversion for the business
• Assist with tactical planning decisions such as channel budget, audience targeting, creative messaging for your managed paid campaigns
• Help lead measurement and reporting across your managed paid campaigns; gather insights and provide recommendations to better optimize and scale future programs.
• Responsible for pulling data, analyzing, drawing insights, and clearly communicating campaign results on a monthly and as needed basis to team members.
• Partner closely and help manage relationships with our media agency partners to deliver on our media plans and performance goals.
• Assist in managing campaign budget and billing processes as needed to ensure spending is within plans and accurately reconciling efforts for finance needs.
• Submit requests for campaign creative, ensuring that assets are designed in a way to enhance the user experience and drive results.
• Support paid media team members with the development, execution, and reporting on all Brand and Product campaigns as needed.
• Work cross-functionally across the organization and clearly communicate with cross functional teams such as Analytics, Integrated Marketing, Organic Social, Creative, Ecommerce, and Digital Products to effectively plan, execute and report on campaigns.
• Other responsibilities as required.

Qualifications:

• Bachelor’s degree in business, marketing, communications, or related field.
• 3+ years relevant experience in paid media, digital marketing, or similar field. Agency or in-house experience is a plus.
• Proven experience in executing multi-channel paid media campaigns. Channel experience includes paid social (Meta, TikTok, etc.), programmatic video & display, OOH, TV, etc.
• Experience leveraging data and insights to analyze performance KPIs to maximize media investments.
• Proven experience in developing and managing a media or marketing budget.
• Keen attention to detail in planning, organization, and execution of tasks, while simultaneously seeing the big picture and understanding how all the pieces fit together and affect one another.
• Proactive and highly motivated self-starter with a results-oriented and goal driven mindset, while juggling multiple projects successfully.
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary.
• Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”.
• Analytical approach, continuously asks, ‘yes ands…’ to dive deeper into problems and bring solutions to the table.
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and agency partners.
• Must possess the ability to execute a wide variety of tasks and work in a fast-paced, team environment.
• Strong computer skills in PowerPoint, Word, Excel, and ability to analyze data sets from ad performance.
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
• Embraces and lives the Brooks values!