The Role
The Senior Paid Media Manager will lead full-funnel media strategies, optimize budgets across channels, analyze campaign performance, and collaborate with marketing teams to drive engagement and growth.
Summary Generated by Built In
Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
As our Senior Paid Media Manager, you’ll play a key role in connecting the right audiences to solutions that truly matter. This is a high-impact, strategic role where you’ll own and evolve our paid media approach across brands, products, and global markets. You’ll partner closely with teams across marketing to design campaigns that not only perform, but also continuously improve through data, experimentation, and insight.
If you’re energized by building smart, full-funnel strategies and turning data into meaningful growth, this is a great opportunity to shape how we reach and engage our customers.
- Lead and execute a full-funnel paid media strategy across channels like Google, LinkedIn, and Meta, aligned to global and regional campaign goals
- Identify where our ideal customers spend time and build thoughtful targeting strategies that connect with them in meaningful ways
- Manage and optimize a global paid media budget, balancing performance, efficiency, and growth
- Analyze campaign performance and forecast results, including lead volume and return on investment
- Partner with Marketing Operations to strengthen tracking, attribution, and conversion rate optimization
- Use data and tools to continuously test, learn, and refine campaigns for better outcomes
- Establish clear reporting practices and share insights with stakeholders to drive informed decisions
- Build strong partnerships across product marketing, brand, and other cross-functional teams
- Stay closely connected to Daxko’s products and audiences to ensure campaigns are relevant and impactful
What You Bring
- A customer-first mindset with a strong understanding of B2B SaaS marketing and buying journeys
- Experience managing multi-channel paid media programs, including search, social, and programmatic
- Deep knowledge of media mix strategy, performance analysis, and optimization across channels
- Comfort working in agile or fast-moving environments, balancing long-term strategy with day-to-day execution
- Confidence presenting strategies, results, and recommendations to stakeholders
- Strong communication skills and the ability to influence across teams
- A thoughtful, solutions-oriented approach to problem-solving
- Strong organization skills and the ability to manage multiple priorities
Experience That Sets You Up for Success
- 5+ years of experience in B2B SaaS marketing with a focus on paid media
- Experience managing global campaigns and multiple platforms simultaneously
- Familiarity with tools like Google Analytics, Google Ads, LinkedIn Campaign Manager, Meta Ads, HubSpot, Salesforce, and similar platforms
- Experience with marketing automation, testing, and performance reporting
Nice to Have
- A degree in marketing, business, communications, or a related field
- Certifications in platforms like Google Analytics or Google Ads
Additional Information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.
Some of our favorites include:
🏢 🏡 Hybrid work model
📆 Leave entitlements
🤕 Recently introduced hospitalization/caregiving leaves
🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
⚕️Group Health Insurance
🚵🏽 Accidental Insurance
💲Tax-saving reimbursements
🤑 Provident Fund (PF)
👖 Casual work environments
🎉 Company Events and Celebrations
🏆 Performance achievement awards
💸 Referral bonus
🚀 Learning & Development opportunities
#LI-Hybrid
Skills Required
- 5+ years of experience in B2B SaaS marketing with a focus on paid media
- Experience managing global campaigns and multiple platforms simultaneously
- Familiarity with tools like Google Analytics, Google Ads, LinkedIn Campaign Manager, Meta Ads, HubSpot, Salesforce
Daxko Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Daxko and has not been reviewed or approved by Daxko.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays, and paid parental leave are prominently offered, and feedback suggests time-off policies are broadly accessible. Volunteering days further support taking time when needed.
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Flexible Benefits — Remote/hybrid options and flexible hours are emphasized as core perks. Feedback suggests many value the ability to work flexibly across locations and schedules.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with an Employee Assistance Program. Fitness and wellness supports complement the core health plans.
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The Company
What We Do
Daxko powers health and wellness throughout the world. Every day, our team members bring their passion and expertise to help health and wellness facilities operate smoothly and engage their members. Whether it’s supporting a fitness club, a community center, or a local boutique studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We’re more than just a tech company; we’re committed partners, empowering wellness organizations to create meaningful, lasting impact in their communities.
Why Work With Us
At Daxko, you’re more than just an employee—you’re valued. We celebrate diversity, knowing it drives innovation. Your hard work is rewarded with competitive pay, benefits, and flexibility that fits your life. From a month-long break every five years to resources that help you grow, Daxko is where your career and well-being truly thrive.
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