The Role
The Senior Paid Media Manager will drive multi-channel paid programs, focusing on strategy and execution to scale pipeline and improve results through data analysis and collaboration across teams.
Summary Generated by Built In
Influ2 is a new kind of B2B advertising that actually works.
With Influ2, GTM teams can focus on the same buyers throughout the entire buying journey — from cold prospecting to closing and upselling — driving sales revenue. Buyers who engage with Influ2’s contact-level ads are twice as likely to convert.
Over 100 enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware, love our technology. We hope you will love it too.
Who we are looking for:
We’re looking for a Senior PPC Specialist to scale pipeline through smart, multi-channel paid programs. You’ll own both strategy and execution. Ideal for someone who thinks in buying journeys, runs toward data, and constantly looks for ways to improve.
What you'll do:
- Own paid acquisition across all key channels: LinkedIn, Google, Bing, Capterra, Reddit, Meta, and YouTube.
- Build full-funnel programs that attract, nurture, and convert the right buyers. Think beyond leads and focus on qualified pipeline.
- Experiment constantly. Test to see what drives results, then scale what works.
- Track performance. Live in the numbers: CPC, CPL, ROAS, conversion rates, pipeline contribution. And know what to do when something isn’t working.
- Collaborate across the team. Work closely with content, design, product marketing, and sales to make sure campaigns land the right message.
- Bring clarity. Not just reports, real insights. We want someone who can connect the dots and make smart decisions based on what the data says (and doesn’t say).
What you bring:
- 5+ years of experience running high-performing paid media programs in B2B, ideally for SaaS companies.
- Deep experience with LinkedIn and Google Ads (search). Hands-on experience with Bing, Meta, YouTube, Reddit, Capterra, and DV360.
- Expertise in cross-platform audience management.
- Strong understanding of the B2B buyer journey and how to build programs that influence it.
- Confidence using Looker or other BI tools.
- Experience with SQL would be helpful.
Skills:
- Analytical, but not robotic. You use data to make decisions, but you also know how to trust your gut.
- You are creative, curious, and quick to try new things.
- Comfortable working independently and making things happen.
- Upper-Intermediate English is required.
At Influ2, we highly appreciate a wide range of experiences and backgrounds. So, even if your history doesn't perfectly match our list, we would still be delighted to receive your application and learn more about you!
What's in it for you?
- Remote work, no fixed hours. Work wherever and whenever you do your best thinking.
- Unlimited Vacation policy to ensure a healthy work-life balance.
- Generous Parental Leave and other well-structured PTO and leave policies.
- A flat, fast-moving team where your ideas will have impact immediately.
- A well-rounded health package offering comprehensive medical coverage to support you.
We’ve raised a total of $15 million in our Series A round, maintaining a cash-positive business for the past 18 months while achieving 50% growth.
We're convinced that the diverse ideas and experiences every Influ2encer brings are the key to our success. To make sure our culture and products reflect this blend of viewpoints and backgrounds, there's no room for discrimination here. Our approach to hiring, training, promoting, and compensating individuals is grounded in merit and competence.
We're committed to offering equal employment opportunities to all qualified individuals, no matter their race, age, religion, where they come from, gender identity or expression, sexual orientation, marital status, physical or mental disability, military or veteran status, or any other characteristic protected by law. Everyone at Influ2 plays a part in keeping our workplace welcoming and free from discrimination and harassment.
Top Skills
Bing Ads
Capterra
Google Ads
Linkedin Ads
Looker
Meta Ads
Reddit Ads
SQL
Youtube Ads
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The Company
What We Do
Make ads an essential part of the sales conversation. Influ2 is a contact-level advertising platform that allows you to reach specific people within target accounts and see who interacts with your ads. Push relevant content to key decision-makers, track contact-level intent, and give sales the context they need to win valuable accounts.
With Influ2’s contact-level ads, you can drive 2.26x more pipeline by engaging decision-makers throughout their entire journey.
Influ2 was named as a challenger in the B2B Advertising Solutions category of the Forrester Wave. Capgemini, Chargebee, Hexaware, and hundreds of other enterprise and mid-market accounts use Influ2 to generate and close pipeline
