The Role
You'll own paid media end to end for a set of DTC and e-commerce accounts: onboarding a new client, building their accounts from scratch, and running live campaigns against revenue targets. You're the person the client speaks to about their spend. You explain what's working, what isn't, and what you're doing about it.
This is a hands-on seat, not an oversight one. You run the accounts yourself.
What You Own
Onboarding a new client
- Lead the kickoff: budgets, targets (CPA/ROAS), audiences, and reporting cadence
- Audit existing ad accounts, tracking setup, and creative libraries before anything goes live
- Agree what good looks like in month one, three, and six
Setting up
- Configure ad accounts, pixels, CAPI, and conversion tracking
- Build the account structure: campaigns, ad sets, audiences, budget splits
- Brief creative and feed requirements to the studio team
Running the account
- Launch, monitor, and optimise daily against KPIs
- Manage budget pacing and move spend where it performs
- Run creative, audience, and bidding tests, then scale what works
- Own the weekly and monthly client reporting and walk clients through it
- Flag risks early. If a target is slipping, the client hears it from you first, with a plan
What You Need
- 3+ years buying paid media, hands-on, across Meta and Google (TikTok a plus)
- A track record in DTC or e-commerce where you owned ROAS or CPA and can talk through specific accounts
- Comfortable running client calls solo, including the difficult ones about performance
- Strong on tracking and attribution: GA4, pixel, CAPI, and reading the data behind a result
- Able to run several accounts at once, start to finish, and keep each one on plan
Nice to Have
- Agency background running multiple clients
- Feed management and Google Shopping experience
- A creative testing framework you've actually used
Skills Required
- 3+ years of hands-on paid media buying experience across Meta and Google
- Track record managing DTC or e-commerce accounts with ownership of ROAS or CPA performance
- Ability to independently lead client calls, including difficult performance discussions
- Strong knowledge of tracking and attribution, including GA4, pixels, and CAPI
- Ability to manage multiple accounts from start to finish and keep each on plan
- TikTok paid media experience
- Agency experience managing multiple clients
- Feed management and Google Shopping experience
- Experience using a creative testing framework
What We Do
BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe that the best way to achieve that is by fostering a community of inclusion, where every employee has a chance to become their best creative and professional self. We are founders & operators that have built unicorns and multiple 9 figure businesses. We help build and scale e-commerce companies, frequently buying equity stakes and/or providing working capital. We manage US$100M+ in annual digital marketing spend across the portfolio, driving well into 9 figures in revenue - profitably. We work with celebrities like Cardi B, Justin Bieber, Snoop Dog, Messi, Vanessa Hudgens and many more, to tens of thousands of micro-influencers and content creators on all major platforms. BM Digital has headquarters in San Francisco, and global offices in New York, London, and Hong Kong.
