Senior Paid Media Manager

Posted 3 Days Ago
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Sarasota, FL, USA
In-Office
Senior level
Artificial Intelligence • Software • Cybersecurity
The Role
Lead global paid media strategy and execution across search, social, display, video, programmatic, and OOH. Build ABM and geo-targeting, manage multi-region budgets, optimize toward pipeline and revenue, maintain measurement (GA4, GTM, attribution), run experiments, integrate intent signals, leverage AI for bidding and creative, and partner with product, RevOps, and agencies to scale performance.
Summary Generated by Built In
Senior Paid Media Manager (Individual Contributor), Global Digital Advertising

Team: Growth / Demand Generation

Location: Remote / FL

Type: Full-time, Individual Contributor

Company Overview:

TENEX is an AI-native, automation-first, built-for-scale Managed Detection and Response (MDR) provider. We are a force multiplier for defenders, helping organizations enhance their cybersecurity posture through advanced threat detection, rapid response, and continuous protection. Our team is composed of industry experts with deep experience in cybersecurity, automation and AI-driven solutions. Backed by leading investors, we are rapidly growing and seeking top talent to join our mission of revolutionizing the AI-Native MDR landscape.

We’re a fast growing startup backed by industry experts and top tier investors led by Crosspoint Capital Partners and also backed by Shield Capital, DTCP (formerly Deutsche Telekom Capital Partners), Deepwork Capital, and the Florida Opportunity Fund. Seed round led by Andreessen Horowitz (a16z). As an early employee, you’ll play a meaningful role in defining and building our culture. Get in on the ground floor. We’re a small but well-funded team that just raised a substantial round – joining now comes with limited risk and unlimited upside

About the role

We're hiring a hands-on Senior Paid Media Manager to deliver the strategy and the execution of our global paid advertising across every digital channel: paid search, paid social, display, video, programmatic, syndication, and digital out-of-home. This is a builder-operator role for someone who thinks like a strategist but still lives in the ad accounts every day. You'll be the single point of accountability for how efficiently we turn ad spend into pipeline and revenue across multiple regions.

What you'll do
  • Develop and execute the end-to-end ABM strategy for global paid media: paid search (Google, Microsoft/Bing), paid social (LinkedIn, Meta, Reddit, X), display, Adroll, YouTube/video, programmatic, and out-of-home (OOH/DOOH).

  • Build and manage sophisticated ABM and geo-targeting strategies, down to the region, city, and account level.

  • Plan, allocate, and actively manage a multi-region annual media budget, continuously reallocating spend toward the channels, markets, and campaigns with the best return.

  • Run full-funnel campaigns across multiple countries, languages, and time zones, from awareness through demand capture, tailored to regional and account-based buying behavior.

  • Own the numbers: CPL, cost-per-pipeline-dollar, ROAS, and blended efficiency, and report performance in the language the business cares about (pipeline and revenue, not just clicks).

  • Build and manage measurement infrastructure: conversion tracking, GA4, Google Tag Manager, UTM governance, and last-touch attribution feeding back to the CRM.

  • Support ABM and intent-driven targeting, integrating signals from platforms like Adroll, Apollo into audience and geo strategy.

  • Design and run a continuous experimentation program across creative, audience, bid strategy, geo, and landing page testing, with clear hypotheses and readouts.

  • Partner cross-functionally with Product Marketing, RevOps, and manage any external agencies or media partners.

  • Stay ahead of platform, privacy, and measurement changes (consent mode, cookie deprecation, AI-driven bidding) and adapt the program accordingly.

What you'll bring
  • 6+ years managing paid media in-house or at an agency, with clear ownership of B2B SaaS demand generation programs.

  • Demonstrated experience personally managing annual paid media budgets of $100K+

  • Deep, current, hands-on expertise across Adroll, Google Ads, LinkedIn Ads, and Meta, plus working command of display, video, and programmatic. Experience with OOH digital.

  • Proven track record running global or multi-region campaigns with advanced geo-targeting. You understand the operational reality of localization, regional CPCs, and time-zone-spread launches.

  • Fluency with last-touch attribution and conversion tracking, and the judgment to know what the data is and isn't telling you.

  • Strong analytics chops: GA4, Google Tag Manager, Looker/Tableau, and advanced Excel/Sheets, Claude. You're comfortable pulling and interpreting your own data.

  • Has leveraged AI to increase ad efficiencies, reporting, and creative pipeline. You actively use AI tooling to optimize bidding and targeting, accelerate reporting, and scale creative production and continue to research new AI tools, processes and technologies.

  • Experience building the data foundation for paid media: capturing first-party data, enriching it with third-party and intent signals, and structuring audience segmentation to drive personalization, lookalikes, and retargeting.

  • Excellent written and verbal communication. You can turn performance data into a decision a leader can act on.


Skills Required

  • 6+ years managing paid media in-house or at an agency with B2B SaaS demand generation
  • Personally managed annual paid media budgets of $100K+
  • Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads, and Adroll
  • Working command of display, video, programmatic advertising, and digital OOH/DOOH
  • Experience running global or multi-region campaigns with advanced geo-targeting and localization
  • Fluency with last-touch attribution, conversion tracking, and feeding attribution into CRM
  • Experience building measurement infrastructure: GA4, Google Tag Manager, and UTM governance
  • Strong analytics skills: Looker or Tableau and advanced Excel/Google Sheets
  • Demonstrated use of AI (e.g., automated bidding, AI-assisted reporting, AI creative tooling) to improve ad efficiency
  • Experience integrating intent and third-party signals (e.g., Apollo) into audience and geo strategies
  • Experience capturing first-party data, enriching audiences, and structuring segmentation for personalization and retargeting
  • Excellent written and verbal communication; able to translate performance into business decisions
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The Company
HQ: Sarasota, FL
6 Employees
Year Founded: 2024

What We Do

TENEX is a cybersecurity company leveraging advanced artificial intelligence and human expertise to transform enterprise security. Backed by Andreessen Horowitz (a16z) and Shield Capital, TENEX’s flagship offering is a next-generation Managed Detection and Response (MDR) service, transforming how organizations detect and respond to threats. With deep expertise in Google and Microsoft security ecosystems and state-of-the-art AI capabilities, TENEX empowers enterprises to enhance threat detection, agility, and resilience while maximizing the value of their security investments.

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