Senior Paid Media Executive

About SimpliSafe: 

At SimpliSafe, we’re not just another home security company — we’re on a mission to make every home secure. Our award-winning smart security systems already protect over 4 million customers across the US and UK, and we’re just getting started. 

Since launching in the UK in 2019, we’ve received top ratings from Trustpilot, glowing reviews from leading publications, and a sky-high Net Promoter Score of 72+. But it’s our people who make all the difference. Now, we’re looking for a motivated Senior Paid Media Executive to join our Manchester-based team and help take our brand to the next level. 

Job description 

As the Senior Paid Media Executive for SimpliSafe you will be a performance channels expert for the UK team. You will be working very closely with the Senior Paid Media Manager and the wider performance team to develop the Paid Media strategy for the UK business, continuing to grow the brand in the home security sector with a bang! The role will enable you to be hands-on in creating exciting, daring and bold campaigns across PPC, Paid Social and Display, working closely with the Brand team to ensure our ads are aligned with other channels such as Social. You will plan, manage and report on campaigns based on the company’s KPIs such as sales, cost per acquisition and cost per lead. 

Key responsibilities 

• Build and manage campaigns across PPC, Paid Social and Display 
• Hands-on management of channels such as Paid Search, Shopping, Demand Gen and Performance Max 
• Monitor and report on performance with an emphasis on metrics such as CPA and CPL
• Optimise channels to meet KPI targets whilst keeping to monthly budgets 
• Plan, run and evaluate tests across paid campaigns in order to improve KPIs 
• Use performance insights to react and improve results daily, weekly and monthly 
• Demonstrate the impact of the performance channels on the wider business 
• Monitor trends in the home security market and proactively research betas within platforms such as Google, Meta and TikTok 
• Work closely with the supporting agency to build performance channel strategies 
• Work closely with the Brand team to plan campaigns, with a focus on creatives and ad copy 
• Work closely with the CRM team to utilise customer data for audience segmentation and targeting 

Personal Specification 

• Proven track record within a paid media role, coming from an agency or ecommerce background 
• Hands-on PPC experience within Google Ads and Bing Ads is required 
• Experience of Meta Ads, TikTok Ads and Display platforms is preferable but not essential 
• Track record of planning and executing paid media campaigns 
• Strong understanding of the impact of paid media on consumer behaviour and how it drives engagement, acquisition and retention 
• Analytical skills, a passion for data and the ability to see key patterns and trends in performance 
• Creative flair and an interest in asset creation is preferable but not essential 
• Ability to report on performance and to understand the impact of changes 
• Understanding of the relationships between channels across a business, both paid and organic 
• Ability to collaborate with other areas of the business such as Brand, CRM and Ecommerce 
• Experience of using platforms such as Google Analytics, Looker Studio and Tableau is preferable but not essential 

What’s in it for you?

Working at Simplisafe, you’ll have access to: 

• 28 Days holiday entitlement + bank holidays 
• Enhanced pension 
• Life assurance 
• Private dental and healthcare 
• Free eye test and contribution to glasses 
• Employee Assistance Programme 
• Access to retail discounts 
• SimpliWell - Wellbeing contribution (e.g. gym, spa day, athleisure etc.) 
• Cycle to work scheme 
• Team social events (annual summer and christmas parties, amongst other socials)
• Freebies, Perks at Work membership, monthly pay day breakfast, monthly lunch, weekly snacks etc

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact [email protected].