Senior Paid Media Analyst

Role & responsibility 

From a Strategy and Creation perspective, you will: 

• Create and set up new paid media campaigns for clients (mostly on Google Ads and Meta). 

• Support the PMM/PMPD in the development of the paid media strategy 

• Research and analyse new market trends and seasonality fluctuations and apply learnings to the campaign(s) 

• Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes 

• Keyword & audience research: Think laterally and creatively to produce keywords and identify relevant audiences for campaigns 

• Work alongside the Audience & Data Insights Team and use our social listening tools to identify and build an understanding of our clients/prospects target audiences and trends. 

• Ad creation: Create compelling ads for clients considering tone and brand 

• Analyse and use conversion tracking data to further optimise and develop campaigns 

• Prepare analysis for client monthly and quarterly review meetings 

From an Optimisation and Development perspective, you will: 

• Ensure basic optimisation practices, i.e. Search Query Reports (SQR's), audience 

/ placement targeting, and Budget Health Checks are being carried out 

• A/B Testing: Test ad copy/ formats, match types and landing pages, audiences, placements, analyse results and recommend campaign changes and updates 

• Ensure day-to-day operations are aligned with campaign strategies and commercial goals 

• Ensure work is prioritised and implemented based on agreed deadlines 

From a Client Interaction perspective, you will: 

• Contribute to client weekly calls including updating WIP's/Roadmaps or client logs 

• Attend client monthly and quarterly review meetings with Account Managers, supporting presentation with some detailed analysis on performance and/or testing 

• Respond to client requests/emails when applicable to your deliverables and priorities 

From a Training & Mentoring perspective, you will: 

• Be on hand to answer questions and offer support to the Paid Media Executives on a daily basis 

• Deliver training to the overall department across a range of topics in Paid Media and be a go-to person for other departments 

Desired behaviours 

• You'll have an innate curiosity and a willingness to share ideas, thoughts, and insights with your team and the business 

• You'll be energetic, enthusiastic, determined, and proactive 

• A respect for others' point of view 

• You'll possess excellent communication skills and work well with different departments across the business 

• You'll be data-driven and analytical with a keen eye for attention to detail, especially when employing individual processes and procedures 

Qualification & skills requirements 

• Hands on experience with Google Ads and social platforms, with demonstratable expertise managing campaigns across Search, Shopping and Social channels. 

• Intermediate Microsoft Excel knowledge and skills 

• Previous experience in a similar role (Agency or client-side) 

• Self-motivated, results-driven, and analytical individual 

• Strong organisation and excellent copywriting skills 

• Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine 

• A confident and clear communicator, both in person and via other mediums, able to quickly build excellent working relationships with internal and external stakeholders 

• Creative and strategic thinking to identify opportunities and challenge the status quo