airSlate

Senior Paid Marketing Manager

Posted 21 Days Ago

Be an Early Applicant

4 Locations

Hybrid

Senior level

Software

The Role

Responsible for the strategy and execution of paid acquisition programs. Optimize campaigns across channels to scale growth and drive ROI.

Summary Generated by Built In

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, airSlate WorkFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines.

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

Instapage is the leading landing page and conversion platform, empowering marketers to create personalized, high-performing landing pages at scale. By streamlining the process with a user-friendly interface that requires no developer expertise, Instapage enables marketers to quickly design targeted, optimized experiences for any audience or campaign goal. As part of the airSlate family of industry-leading brands, Instapage consistently earns top accolades on user review platforms and boasts exceptional customer satisfaction ratings, underscoring its value and impact.

As our Senior Paid Marketing Manager, you will own the strategy, execution, and optimization of Instapage’s paid acquisition programs across search, social, display, and emerging ad channels. This is a high-impact role where you’ll be responsible for scaling efficient growth while ensuring that every dollar spent drives measurable business outcomes. Reporting directly to the Performance Marketing Lead, you’ll leverage data-driven decision-making, creative testing, and channel diversification to achieve ambitious pipeline and revenue goals.

Responsibilities

Lead the end-to-end paid media strategy, including Google Ads, Microsoft Ads, LinkedIn, Meta, YouTube, programmatic display, and emerging paid channels.
Build a profitable portfolio of successful paid acquisition channels that drive predictable, repeatable, and scalable revenue with positive ROI.
Manage the paid acquisition budget with a deep understanding of the ROI, elasticity, and efficiency by creating visibility at a granular level.
Develop and execute full-funnel campaign strategies—from awareness to conversion—that align with broader GTM objectives.
Create and test ad copy, creatives, and landing pages to continuously improve CTRs, conversion rates, and Quality Scores.
Partner with design and content teams to produce high-performing ad assets optimized for each channel.
Implement advanced audience segmentation and targeting, including remarketing, lookalike modeling, and intent-based targeting.
Continuously A/B test bidding strategies, campaign structures, and targeting methods to maximize performance.
Monitor and analyze campaign performance using Google Analytics, platform-native dashboards, and BI tools, providing actionable insights.
Stay ahead of platform changes, privacy regulations, and AI-driven ad automation trends to proactively adjust strategy.
Collaborate with SEO, CRO, and LLMO teams to ensure cohesive and synergistic acquisition efforts.

Requirements

Bachelor’s degree in marketing, business, economics, or related field.
5+ years of paid media experience with a proven track record of scaling high-budget campaigns for B2B SaaS.
Hands-on experience managing $2M+ annual paid media budgets across 3+ channels including SEM, with demonstrable ROI improvements.
Deep expertise in Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, and other paid media platforms.
Deep passion for emerging channels and unlocking arbitrage opportunities early to drive above market returns.
Familiarity with full-funnel demand generation and account-based advertising strategiesStrong understanding of conversion tracking, attribution modeling, and multi-touch analytics.
Experience with landing page testing, CRO principles, and dynamic ad creative optimization.
Deeply passionate about design thinking, and growth hacking.
Analytical, data-driven mindset with advanced Excel/Google Sheets skills; familiarity with BI tools a plus.
Strong project management, prioritization, and cross-functional collaboration skills.
Ability to thrive in a fast-paced environment with a focus on measurable results.

If you're seeking a dynamic environment that encourages creativity, collaboration, and continuous improvement, you've come to the right place. Join us as we transform the way organizations operate and leave a positive impact on millions of users worldwide🚀.

What we offer

Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.

It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.

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