Senior paid marketing manager

Posted Yesterday
Be an Early Applicant
2 Locations
Hybrid
157K-185K Annually
Senior level
Artificial Intelligence • Software • Generative AI
The leading enterprise generative AI platform
The Role
Lead paid marketing across social, search, and display channels, using AI to personalize and scale campaigns. Develop ABM strategies for enterprise accounts, support long sales cycles, optimize targeting, bidding, and budgets, and analyze ROI, pipeline, and revenue impact. Collaborate with marketing, sales, and product teams while managing agency and vendor relationships.
Summary Generated by Built In

🚀 About WRITER

WRITER is the AI platform built for the world’s most ambitious marketing and revenue teams, bringing the frontier of AI to the people who drive enterprise growth. With WRITER, autonomous agents work across the buyer journey, continuously executing on market signals and enterprise intelligence to grow revenue faster. Every agent action and asset is grounded in trust, built on an Enterprise Brain that unites brand, product, and company knowledge with fiduciary-grade governance and compliance.

Fortune 500 companies are transforming how they go to market with WRITER, including 3 of the top 5 US banks, 2 of the 5 largest global CPG conglomerates, and 4 of the top 5 US healthcare insurers. Founded in 2020, WRITER is backed by investors including Insight Partners, ICONIQ, Radical Ventures, Premji Invest, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Accenture, Citi Ventures, IBM Ventures, WndrCo, and others. Learn more at WRITER.com.

📐 About the role

WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy.

The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.

This position reports to the director of lifecycle marketing.

🦸🏻‍♀️ What you’ll do

  • Build and manage paid marketing programs across social, search, and display channels

  • Use AI tools to personalize campaigns and scale them efficiently

  • Develop and execute account-based marketing strategies that target enterprise accounts

  • Partner with sales to support long enterprise sales cycles

  • Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives

  • Set up and optimize targeting, bidding, and budget allocation

  • Analyze campaign performance and report on ROI, pipeline, and revenue impact

  • Manage agency and vendor relationships

⭐️ What you need

  • 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns

  • Experience using AI to personalize or scale marketing programs

  • Strong understanding of enterprise sales cycles and how paid media supports them

  • Experience working cross-functionally with marketing, sales, and product teams

  • Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others)

  • Strong analytical skills — you turn campaign data into budget and targeting decisions

  • Communicates clearly across marketing, sales, and product, and keeps stakeholders aligned on goals and results


🍩 Benefits & perks (US Full-time employees)

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (16 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to WRITER's Global Candidate Privacy Notice.

Skills Required

  • 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns
  • Experience using AI to personalize or scale marketing programs
  • Strong understanding of enterprise sales cycles and paid media support
  • Cross-functional experience with marketing, sales, and product teams
  • Proficiency with major advertising platforms, including Google Ads, LinkedIn, and Meta
  • Strong analytical skills for using campaign data to make budget and targeting decisions
  • Clear communication and stakeholder alignment skills

Writer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Writer and has not been reviewed or approved by Writer.

  • Healthcare Strength — Employer-covered medical plan options plus dental, vision, life insurance, and FSA are highlighted across careers materials. These details point to strong core coverage in the health benefits offering.
  • Parental & Family Support — Paid parental leave is positioned as competitive, with recent postings citing 12 to 16 weeks depending on role or location. This indicates a substantial leave benefit for parents, though specifics should be confirmed at the offer stage.
  • Retirement Support — A 401(k) with employer contributions is repeatedly listed as part of total rewards. Job ads and company materials consistently reinforce retirement support as a core benefit.

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The Company
HQ: San Francisco, CA
350 Employees
Year Founded: 2020

What We Do

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Its fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that automate mission-critical work. Writer’s suite of development tools is supported by Palmyra – Writer’s state-of-the-art family of LLMs – alongside its industry-leading graph-based RAG and customizable AI guardrails. Hundreds of customers like Accenture, Intuit, L’Oreal, Salesforce, Uber, and Vanguard trust Writer to transform the way they work. Founded in 2020 with offices in San Francisco, New York City, and London, Writer is backed by world-leading investors, including Premji Invest, Radical Ventures, ICONIQ Growth, Insight Partners, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Citi Ventures, IBM Ventures, WndrCo, and others. Learn more at writer.com.

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