The Role
The Senior Organic Growth Manager will strategize and execute organic growth initiatives for traditional finance sectors, focusing on SEO, content development, and collaboration with product and engineering teams.
Summary Generated by Built In
You’ll join Crypto.com’s high-performance Organic Growth team - a relatively new and rapidly developing function where we combine creative content development, programmatic scale, and AI-native workflows to drive visibility across search engines, LLMs, and app stores.
Our work spans creative content experimentation, large-scale programmatic builds, ASO improvements, and direct integrations into LLMs, including MCPs and agentic interfaces. We work at a fast pace, focus on clarity, and avoid unnecessary delay. If this sounds like you, there’s real room to grow quickly as we transform Crypto.com’s organic visibility.
As Senior Organic Growth Manager for Traditional Finance, you will execute organic strategies across stocks, cards, payments, banking, and broader TradFi verticals. You’ll deliver high-quality work at pace, with strong SEO and GEO awareness and tight collaboration across product and tech.
Responsibilities
- Execute the TradFi organic growth strategy, ensuring alignment with product, and regulatory requirements.
- Plan and brief content with SEO best practices embedded and a strong emphasis on speed, quality, and scalability.
- Lead and execute digital PR initiatives to elevate authority and drive competitive advantage.
- Partner with Tech SEO to ensure best-practice implementation across architecture, crawlability, structured data, and indexation.
- Drive ongoing analysis of search trends, competitive movements, SERP changes, and performance metrics to fuel rapid optimisation cycles and report to the business.
- Work closely with Product and Engineering to ensure SEO and GEO is integrated into page structures, new features, and content experiences.
- Stay ahead of industry change - search and LLMs - and rapidly adapt strategy where needed.
- Operate with pace: fast responses, fast delivery, high accountability.
Requirements
- 4+ years of experience in SEO or organic growth.
- Strong on-page SEO and content-led optimisation skills.
- Working understanding of technical SEO and digital PR techniques. At the bleeding-edge of GEO advancements.
- Proficiency with SEO tools (Google Search Console, Ahrefs, etc).
- Strong analytical ability and comfortable turning data into actionable insights quickly.
- Excellent communication and stakeholder management.
- Proven ability to work quickly, efficiently, and decisively in a high-speed execution environment.
- Experience in finance, fintech, or regulated industries is an advantage.
Top Skills
Ahrefs
Google Search Console
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The Company
What We Do
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. Crypto.com serves over 10 million customers today, with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s most widely available crypto card, the Crypto.com Exchange and Crypto.com DeFi Wallet.
