The Role
As a Senior Organic Growth Manager, you will drive SEO strategies for Traditional Finance, focusing on content development, digital PR, and analytics. Collaborate with tech and product teams to ensure effective implementation and adapt to industry changes.
Summary Generated by Built In
You’ll join Crypto.com’s high-performance Organic Growth team - a relatively new and rapidly developing function where we combine creative content development, programmatic scale, and AI-native workflows to drive visibility across search engines, LLMs, and app stores.
Our work spans creative content experimentation, large-scale programmatic builds, ASO improvements, and direct integrations into LLMs, including MCPs and agentic interfaces. We work at a fast pace, focus on clarity, and avoid unnecessary delay. If this sounds like you, there’s real room to grow quickly as we transform Crypto.com’s organic visibility.
As Senior Organic Growth Manager for Traditional Finance, you will execute organic strategies across stocks, cards, payments, banking, and broader TradFi verticals. You’ll deliver high-quality work at pace, with strong SEO and GEO awareness and tight collaboration across product and tech.
Responsibilities
- Execute the TradFi organic growth strategy, ensuring alignment with product, and regulatory requirements.
- Plan and brief content with SEO best practices embedded and a strong emphasis on speed, quality, and scalability.
- Lead and execute digital PR initiatives to elevate authority and drive competitive advantage.
- Partner with Tech SEO to ensure best-practice implementation across architecture, crawlability, structured data, and indexation.
- Drive ongoing analysis of search trends, competitive movements, SERP changes, and performance metrics to fuel rapid optimisation cycles and report to the business.
- Work closely with Product and Engineering to ensure SEO and GEO is integrated into page structures, new features, and content experiences.
- Stay ahead of industry change - search and LLMs - and rapidly adapt strategy where needed.
- Operate with pace: fast responses, fast delivery, high accountability.
Requirements
- 4+ years of experience in SEO or organic growth.
- Strong on-page SEO and content-led optimisation skills.
- Working understanding of technical SEO and digital PR techniques. At the bleeding-edge of GEO advancements.
- Proficiency with SEO tools (Google Search Console, Ahrefs, etc).
- Strong analytical ability and comfortable turning data into actionable insights quickly.
- Excellent communication and stakeholder management.
- Proven ability to work quickly, efficiently, and decisively in a high-speed execution environment.
- Experience in finance, fintech, or regulated industries is an advantage.
Top Skills
Ahrefs
Google Search Console
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The Company
What We Do
Cryptocurrency tracking, portfolio management, financial news aggregation
