The Role:
We are looking for a driven and detail-oriented Senior Online Reputation Executive to lead the execution of our Group's Online Reputation Management strategy, safeguarding and strengthening our brand's credibility, visibility, and trust across digital channels. You will play a key role in monitoring, risk mitigation, content remediation, and performance analysis ensuring our reputation remains resilient in both steady-state and crisis situations.
Main responsibilities:
- Drive the execution of the ORM strategy, ensuring sustained improvement of the Group's online reputation, credibility, and visibility
- Oversee the monitoring, tracking, and moderation of the brand's reputation across search engines, blogs, social communities, review websites, and online forums
- Proactively identify, assess, and mitigate potential reputation risks and crises, playing a key role in managing online incidents and negative publicity
- Lead analysis of ORM performance data and metrics, delivering regular reports and data-driven recommendations for continuous improvement
- Develop and oversee review invitation initiatives, driving client feedback volume and quality to support the Group's online reputation
- Partner closely with cross-functional departments, including Regulatory Compliance, to ensure consistent, compliant, and aligned brand messaging
- Develop and execute media plans supporting ORM efforts and coordinate with media partners for effective and timely delivery
- Identify and manage relationships with external vendors to support the brand's online reputation
- Monitor competitors' ORM strategies and positioning, identifying opportunities, threats, and best practices
- Coach, develop, and motivate team members, setting clear targets and providing regular performance feedback
- Collaborate with cross-functional teams to ensure consistent messaging and brand representation
- Stay up to date with the latest ORM trends and best practices, proactively proposing enhancements to improve the Group's online profile
Main requirements:
- A degree in Marketing, Communications, Business or a related field
- At least 4 years of experience in a role with similar responsibilities
- Proven experience in fintech, online trading or a similar industry
- Proven experience in review site moderation and ORM strategies
- Hands-on experience with social listening tools such as Sprinklr, Brandwatch, or similar platforms
- Proven experience liaising with media partners and agencies
- Strong analytical and data reporting skills, with the ability to translate insights into actionable strategies
- Sound judgment when handling sensitive online content, escalations, or reputational risks
- Excellent written and verbal communication skills in English
- Strong leadership, stakeholder management, and cross-functional collaboration skills
The Hiring Experience: What Awaits You
- Let’s Connect – Intro Chat with Talent Acquisition
- Deep Dive – First Interview with Your Future Team
- Bring It to Life – Role-Specific Take-Home Task
- Final Connection – Final Interview
Benefit from:
- An attractive remuneration package
- Intellectually stimulating work environment
- Continuous personal development and international training opportunities
Skills Required
- Degree in Marketing, Communications, Business or a related field
- At least 4 years of experience in a role with similar responsibilities
- Proven experience in fintech, online trading or a similar industry
- Proven experience in review site moderation and ORM strategies
- Hands-on experience with social listening tools such as Sprinklr, Brandwatch, or similar platforms
- Proven experience liaising with media partners and agencies
- Strong analytical and data reporting skills, with the ability to translate insights into actionable strategies
- Sound judgment when handling sensitive online content, escalations, or reputational risks
- Excellent written and verbal communication skills in English
- Strong leadership, stakeholder management, and cross-functional collaboration skills
What We Do
XM is a trading platform trusted by over 20 million traders, offering easy access to 1400+ global assets with low spreads, exceptional conditions, and super-fast execution for Forex and CFD trading.







