We are looking for a Senior Online Analytics professional to own data-driven decision making across our digital platforms. This role sits at the intersection of growth, product, marketing, and omnichannel, and is responsible for translating complex data into clear business actions that drive revenue, conversion, and customer lifetime value.
You will shape the analytics direction for online channels, build scalable measurement frameworks, and act as a thought partner to senior stakeholders across product, growth, tech, and business teams.
Key ResponsibilitiesBusiness & Growth Analytics
Own end-to-end analytics for online channels including app, web, acquisition, conversion, retention, and monetization.
Work closely with Product, Growth, Marketing, and Category teams to influence roadmap and investment decisions using data.
Identify growth levers across funnels (traffic → conversion → repeat → LTV) and drive measurable impact.
2. Product & Experimentation
Define and track success metrics for key product initiatives.
Drive experimentation (A/B tests, cohorts, funnel analysis) to evaluate features, UX changes, and personalization.
Apply hypothesis-driven analysis and post-launch measurement to continuously improve performance.
3. Omnichannel & Customer Insights
Analyze customer behavior across online and offline touchpoints to improve omnichannel conversion and experience.
Generate insights on customer segments, purchase behavior, repeat cycles, and drop-offs.
Partner with CRM and lifecycle teams to optimize targeting, personalization, and retention.
4. Analytics Infrastructure & Data Quality
Own analytics instrumentation and data quality for digital platforms (events, funnels, attribution).
Work with data engineering to enable scalable dashboards and self-serve analytics.
Ensure consistent metric definitions and reporting across teams.
5. Stakeholder Influence & Storytelling
Present insights and recommendations to senior stakeholders with clear narratives.
Influence decisions across cross-functional teams through data-backed thinking.
Act as a trusted analytics partner for product and growth initiatives.
7–10+ years of experience in analytics, business intelligence, or data-focused roles, preferably in consumer internet, e-commerce, or app-first companies.
Strong hands-on experience with product analytics, growth analytics, and experimentation.
Deep understanding of funnels, attribution, cohort analysis, and LTV modeling.
Proficiency with SQL and modern analytics tools (e.g., GA4, Amplitude, Mixpanel, Looker, Power BI, etc.).
Ability to convert data into clear business narratives and actionable insights.
High ownership, strong problem-solving skills, and comfort working in fast-paced environments.
Why Join Us
Own analytics for a high-scale digital business with millions of users.
Direct influence on product, growth, and omnichannel outcomes.
Work closely with top-tier product, tech, and data teams.
Fast-paced, outcome-driven, and high-ownership culture.
This role is ideal for a senior individual contributor who goes beyond reporting and drives decisions through deep analytical thinking.
Skills Required
- 7-10+ years experience in analytics, business intelligence, or data-focused roles
- Experience in consumer internet, e-commerce, or app-first companies
- Hands-on experience with product analytics, growth analytics, and experimentation (A/B testing)
- Deep understanding of funnels, attribution, cohort analysis, and LTV modeling
- Proficiency with SQL
- Proficiency with GA4, Amplitude, Mixpanel, Looker, Power BI
- Experience owning analytics instrumentation, event tracking, and data quality
- Strong stakeholder communication, storytelling, and ability to influence senior teams
What We Do
Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.
