Senior New Proposition Development Manager

Posted 13 Days Ago
Be an Early Applicant
Salford, Greater Manchester, England, GBR
In-Office
68K-68K Annually
Senior level
Healthtech
The Role
Lead design and delivery of customer propositions across digital and non-digital channels. Own proposition portfolio, P&L outcomes and regulatory compliance. Manage Product Discovery & Development team, lead cross-functional delivery, influence senior stakeholders, and continuously refine offerings based on customer needs and market opportunities.
Summary Generated by Built In

Job Description:

Senior New Proposition Development Manager (D17) 

Location: Bupa Place, Salford Quays or Angel Court, London  

Permanent Contract 

Salary: From £67,500 dependant on experience and location 

Full time: 37.5 Hours per week   
10% Management Scheme Bonus 

We consider all types of flexibility, including locations, hours and working patterns. 

 

We make health happen 

 

The Senior New Proposition Development Manager is responsible for developing the portfolio of propositions that best serves and supports Bupa UKI customers and delivers competitive advantage for Bupa and ensures fair treatment of customers throughout. 

 

This role works very closely with key stakeholders within medical and healthcare, health services, commercial, digital, product teams, marketing, as well as other critical stakeholder functions such as sales, service etc. 

 

As this role has a strong orientation to designing and developing propositions that will support UKI’s future growth ambition, driving P&L and commercial success, it involves management of stakeholders at a senior level, including influencing and supporting executive team members. 

 

How you’ll help us make health happen: 

 

  • Working alongside the Director of Product Discovery & Development, design and develop propositions which build on market opportunities and improve on the existing customer propositions. 

  • Fully understand customer needs and experience and continuously refine the proposition portfolio to ensure that we fulfil these needs, improve experience and outcomes for customers and deliver on our commercial and regulatory objectives. 

  • Responsible for the sound and prudent management of the Product Discovery & Development team 

  • Responsible for the delivery of the agreed proposition plan and portfolio 

  • Lead cross functional teams of experts to deliver compelling and market leading customer propositions. Act as a source of expertise within the business and develop more junior members of the team. 

  • Ensure business decisions are assessed to ensure good customer and regulatory outcomes 

  • Ensure decisions are made within delegated authorities, risk appetite and are compliant with applicable laws and regulations 

 

 

Key Skills / Qualifications needed for this role: 

 

  • Strong track record of successfully desgining and developing propositions (digital and non-digital) in comparable organisations (healthcare, financial services, mobile, utilities, retail banking) 

  • Although the role is not a technical delivery role, experience of working with Transformation, ,Change and IT to deliver digital propositions is advantageous 

  • Strong influencing and senior stakeholder management skills 

  • Strong customer focus, especially good understanding of customers, their needs and their purchasing behaviours 

  • Training and experience in major aspects of the marketing mix particularly product and service design, ideally in a digital context 

  • Ability to think both strategically and commercially with a good understanding of overall business dynamics 

  • Financially aware with good grasp of the importance and key elements of P&L and associated levers 

  • Structured and analytical with strong quantitative skills (including good knowledge of Excel) 

 

Benefits 

 

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits. 

 

Joining Bupa in this role you will receive the following benefits and more: 

 

  • 25 days holiday, increasing through length of service, with option to buy or sell 

  • Bupa medical insurance as a benefit in kind 

  • An enhanced pension plan and life insurance 

  • Onsite gyms or local discounts where no onsite gym available 

  • Various other benefits and online discounts 

 

At Bupa we adhere to a structured framework when awarding any changes to salary. We believe this creates a fair and consistent approach for all colleagues looking to grow or change role. For more guidance please click HERE. 

 

Before you apply for a vacancy, please ensure your job history on your workday profile is up to date with all your career history and achievements This will mean the Recruitment team have all the relevant information they need to review your application. 

 

Please be aware that if you’re successful in securing this role there may be changes to your notice period and other terms and conditions, your recruiter will be able to advise what this means for you during your application. 

 

Why Bupa? 

 

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. 

 

We encourage all our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve That’s why we especially encourage applications from people with diverse backgrounds and experiences.  

 

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. 

Time Type:

Full time

Job Area:

Call Centre

Locations:

Bupa Place

Skills Required

  • Proven experience designing and developing propositions (digital and non-digital) in comparable organisations
  • Experience working with Transformation, Change and IT to deliver digital propositions
  • Senior stakeholder management and strong influencing skills, including engaging executive-level stakeholders
  • Strong customer focus with deep understanding of customer needs and purchasing behaviours
  • Training and experience in the marketing mix, particularly product and service design
  • Experience delivering propositions in a digital context
  • Strategic and commercial thinking with strong business acumen
  • Financially aware with good understanding of P&L and commercial levers
  • Structured, analytical with strong quantitative skills, including good knowledge of Excel
  • Experience managing teams and leading cross-functional teams, and developing junior team members
  • Ability to ensure decisions meet regulatory and customer outcome requirements

Bupa Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bupa and has not been reviewed or approved by Bupa.

  • Healthcare Strength Health cover via the UK Health Trust, day‑one medical support for frontline roles, and dedicated women’s health initiatives indicate a robust, health‑centric package. Access to digital GP, nurse lines, and options such as dental and health cash plans further reinforce medical and preventive care breadth.
  • Wellbeing & Lifestyle Benefits Wellbeing programs span mental, physical, emotional, and financial support, with offerings like EAP access, gym discounts, and health assessments. Flexible work and wellbeing programs highlighted in some regions add to lifestyle value.
  • Parental & Family Support Policies include enhanced parental leave in certain UK business units and a family mental‑health support line. Options to extend medical coverage to dependants and family‑oriented allowances strengthen support beyond the individual.

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The Company
HQ: London
23,800 Employees
Year Founded: 1947

What We Do

Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 38 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. We directly employ around 85,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India. For more information, visit www.bupa.com

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