Red Bull UK is currently recruiting for a Senior National Account Manager - Bestway & Costco FTC 12 Months to be based in the UK.
The Senior National Account Manager (SNAM) is responsible for driving revenue growth through strategic account planning, effective customer engagement, and best-in-class execution across Bestway and Costco. This role requires strong commercial acumen, negotiation skills, and cross-functional collaboration to deliver against key business objectives.
The SNAM will work closely with the Wholesale Business Unit Director to implement the Bestway & Costco strategy, lead key negotiations and ensure the delivery of joint business plans. Additionally, they will manage and develop two National Account Executives (NAEs) to support execution and the overall delivery of objectives.
Job DescriptionCOMMERCIAL MANAGEMENT & ACCOUNT GROWTH
Deliver volume, share and profit targets by executing tailored business plans.
Develop and maintain strategic joint business plans with Bestway & Costco, respectively.
Negotiate and implement cost price increases, trade terms, and promotional plans.
Track sales performance and forecasting, ensuring accurate demand planning.
CUSTOMER ENGAGEMENT & RELATIONSHIP MANAGEMENT
Build strong relationships with key stakeholders across Bestway & Costco.
Develop a comprehensive customer contact matrix and align key stakeholders internally & externally.
Work with cross-functional teams including Field Sales, Shopper Marketing, Supply Chain and Demand Planning to maximise brand visibility and execution.
LEADERSHIP & TEAM DEVELOPMENT
Manage and develop two National Account Executives (NAEs), providing excellent management and coaching to maximise their strengths.
Develop a high-performance culture through high engagement, promoting a healthy feedback cycle.
Lead by example, driving a culture of performance, accountability, and continuous improvement.
DATA-DRIVEN DECISION MAKING
Analyse sales data, category insights, and market trends to inform strategic decision-making.
Track and evaluate trade investment ROI to optimise budget allocation with cross-functional partners like Commercial Finance & Net Revenue Management.
Ensure accurate forecasting and promotional planning to drive availability, efficiency and profitability.
Proven experience as a National Account Manager or similar commercial role within FMCG.
Strong track record in customer negotiations, JBP execution, and revenue growth.
Ability to influence internal and external stakeholders at multiple levels.
Strong analytical skills with proficiency in sales data interpretation.
Excellent communication and presentation skills.
People management and coaching experience.
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
